Remove Analytics Remove Customer Data Remove Improvements Remove Recommendation
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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Skin Rocks took a similar approach.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Go to the top.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Those efforts have been complicated by the fact that while some consumers find it “creepy” that brands seem to know a lot about them, many consumers also want contextual, relevant communications and offerings from brands — and brands’ ability to collect, analyze and use customer data is essential to providing those offerings.

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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos. Current customer Albertsons Cos.

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MandM Direct Drives 2.4% Revenue Increase with Personalized Real-Time Recommendations

Retail TouchPoints

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. The keynote summed it up as “better data, better results.”

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.