Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Asos uses an AI-based recommendation tool to improve the customer experience and retail efficiency and to drive growth. Skin Rocks took a similar approach.

Improvements 233

Improvements Retail Mobile Customer Experience 233

Retail TouchPoints

FEBRUARY 15, 2024

Party City has partnered with The Parker Avery Group to roll out a price optimization solution based on the solution provider’s Enterprise Intelligence analytics platform. That same month the retailer deployed a solution from TradeBeyond designed to help improve its inventory management, merchandising and vendor compliance.

Recommendation 246

Recommendation Improvements Information Management 246

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy.

Improvements 279

Improvements Channel SEO Information 279

Kissmetrics

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

SEO 273

SEO Mobile Search Marketing Article 273

Kissmetrics

SEPTEMBER 16, 2021

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

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Improvements Social Media SEO Mobile 360

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Average time on page” is a Google Analytics metric that helps you understand how users are engaging with your content. Head to Behavior > Site Content > All Pages on Google Analytics to access this data. Content Reach. The result?

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Improvements Marketing Social Media Blog 491

Kissmetrics

SEPTEMBER 1, 2020

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. How do I Improve my Organic Reach on YouTube? Actionable Analytics. That number is huge.

Improvements 362

Improvements SEO Channel Subscription 362

Retail TouchPoints

MARCH 17, 2023

By integrating Blue Yonder’s SaaS-based Integrated Demand and Supply Planning solutions into its existing Advanced Planning System (APS), SSB hopes to improve its manufacturing efficiency and better meet customer demand.

Supplies 220

Supplies Improvements Recommendation Management 220

Groove

OCTOBER 4, 2023

From intelligent personalization and dynamic content generation to automated segmentation and predictive analytics, AI tools provide invaluable insights and capabilities to streamline workflows, enhance engagement, and maximize conversion rates. GetResponse also offers a feature to customize the appearance of product recommendations.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Kissmetrics

DECEMBER 9, 2020

Unguided systems will create an algorithm and then look for ways to improve it going forward. Using Machine Learning to Improve Your Marketing. The long and short of it is machine learning can be used to improve just about every part of your digital marketing efforts. We know that marketing teams don’t want for lack of data.

Improvements 313

Improvements Marketing Toys Consumer 313

Retail TouchPoints

MAY 1, 2024

Research indicates a 40% improvement in mood with exposure to pleasant scents. Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception.

Technology 273

Technology Arts Payments Customer Loyalty 273

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

Recommendation 153

Recommendation Apparel eCommerce Improvements 153

Omnisend

AUGUST 17, 2021

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. In this article, we’re going to look at the areas in ecommerce analytics—retention, lifecycle stages, and segmentation—which provide the most actionable, data-driven insights for your business. Retention Reporting.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. Those early use cases make sense because they deliver immediate results. With AI, that is about to change.

Retail 273

Retail Mobile Consumer Operations 273

Retail TouchPoints

JANUARY 5, 2024

“Utilizing zero- and first-party data seamlessly aligns value with privacy,” said Benjamin Bond, Principal in the Consumer Practice at Kearney , interviewed for the recent Retail TouchPoints report, From Personalization to Customization: Harnessing Data and Analytics to Foster Brand Love.

Recommendation 291

Recommendation Consumer Information Customer 291

Wiser

NOVEMBER 16, 2023

2: Home Improvement Wiser’s insights revealed to a leading manufacturer of windows and doors that Home Depot, one of their crucial retail partners, had inadvertently discounted one of their products by 45 percent across all regions. They rely on Wiser data to proactively track price movements and avert pricing wars.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Retail TouchPoints

FEBRUARY 15, 2023

The integration will allow merchants to merge the capabilities of AI.Retail with Google Cloud technologies such as data analytics, AI and product discovery to more holistically analyze their business. and all of those have a data and analytics element, which is what we’re helping them figure out.” Current customer Albertsons Cos.

Merchant Services 274

Merchant Services Supplies Retail Customer Data 274

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. We’ll walk you through the whole setup, and show you how you can leverage the Google Analytics audiences afterward. Let’s get started!

Definition 113

Definition Merchant Services Customer Other 113

Retalon

FEBRUARY 14, 2024

The essence of retail analytics insights cannot be understated. Retail analytics insights play a pivotal role in strategic decision-making. Forbes Those who have already embraced advanced analytics report a boost in operational efficiency by up to 60% McKinsey & Company.

Retail 41

Retail Operations Management Improvements 41

Retail TouchPoints

JANUARY 25, 2024

As part of the pilot program, ExtraMile stores also have introduced “Sam the Sommelier,” a generative AI-powered virtual assistant that interacts with customers via voice or live chat through an app and provides recommendations for wine pairings with their food purchases.

Social Media 255

Social Media Live Chat Electronics Recommendation 255

Retail TouchPoints

MARCH 28, 2023

The partnership between DGMN and Meta is the result of an earlier test, and the deal makes Dollar General the first retailer to offer Meta’s Advanced Analytics solution. Advanced Analytics also will enable DGMN to measure and analyze the impact of its efforts in a secure environment.

Customer 276

Customer Customer Data Improvements Marketing 276

Retalon

FEBRUARY 15, 2024

In the fiercely competitive retail landscape, the strategic use of retail analytics insights stands as a beacon for businesses aiming to surge ahead. Retail analytics insights have morphed into a critical tool for decision-makers, striving to foster growth and customer loyalty.

Retail 41

Retail Operations Information Customer Loyalty 41

Groove

OCTOBER 4, 2023

From intelligent personalization and dynamic content generation to automated segmentation and predictive analytics, AI tools provide invaluable insights and capabilities to streamline workflows, enhance engagement, and maximize conversion rates. GetResponse also offers a feature to customize the appearance of product recommendations.

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

APRIL 16, 2024

This goes beyond recommendations and captures actual customer behavior, such as repeat purchases and referrals, providing a more nuanced understanding of customer satisfaction. A high score might simply be a result of manipulation, offering little meaningful insight into actual customer satisfaction or actionable guidance for improvement.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 306

Retail Customer Experience Technology Operations 306

Retail TouchPoints

FEBRUARY 19, 2024

According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 And based on data from Adobe Analytics , online spending during the Q4 holiday season (November 1 – December 31, 2023) increased by 4.9% billion, up 7.5% from 2022, while Cyber Week overall sales were $38 billion, an increase of 7.8% from last year.

eCommerce Marketing 261

eCommerce Marketing eCommerce Marketing Mobile 261

Retail TouchPoints

MARCH 20, 2024

For brands, building and maintaining positive relationships with consumers is key – in fact, 86% of consumers will recommend a brand to friends and family if a consumer is loyal to that company. These technologies also can help measure the metrics that matter to you, like connecting the dots between messaging and sales.

Small Business Retail 248

Small Business Retail Recommendation Consumer Customer Data 248

Kissmetrics

SEPTEMBER 4, 2017

The answer is: analytics. The Fresh Prince of Analytics. Three Ways Analytics Impacts Your Bottom Line. Analytics allows you to see, repeat and expand on what works best to boost: a. Mastering analytics can help you polish the method, frequency, and quality of interactions with your prospects. Your Leads.

Social Media 222

Social Media Download Customer Marketing 222

ROI Revolution

MARCH 6, 2024

We recommend studying Google’s documentation on creating helpful content. Google Analytics & Search Console Once you’re past the basics, understanding how people find and interact with your website will help you know how to improve it. GA4 The newest version of Google Analytics is GA4. Moz, Moz.com.

SEO 148

SEO Document Recommendation Magento 148

lateshipment

APRIL 28, 2024

business professionals rated CX as their priority and thereby are consistently investing more in improving it. So, if you’d like to stay noticed by your prospective customers, you have no option but to put your focus to improving customer experience. That brings us to the #1 reason — To stay in the competition.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Ecommerce Platforms

APRIL 4, 2023

In short, Sellerboard is an analytics tool that aims to help Amazon sellers better understand their profits and losses, their customers, sales trends, and all the numbers and costs associated with running their Amazon business. So, if you’re an individual seller, you might not need the vast array of analytics features Sellerboard offers.

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

Groove

AUGUST 4, 2020

Adobe Analytics reports that Black Friday online sales reached $7.4 Determine any areas that can use improvement, and focus on enhancing those this year ? there's almost always something that can be improved. Offer product recommendations. we recommend the end of September or early October. Capture abandoned carts.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Retail TouchPoints

NOVEMBER 30, 2022

Amazon Web Services (AWS) has announced a preview of AWS Supply Chain, a new application designed to help businesses increase supply chain visibility to make faster, more informed decisions that can mitigate risks, lower costs and improve the customer experience. AWS Supply Chain is available in preview in U.S.

Supplies 253

Supplies Retail Improvements Information 253

Groove

JANUARY 21, 2019

eCommerce SEO Tools We Recommend. Google Analytics. Google's Structured Data Testing Tool helps merchants create new website pages and improve existing ones with manual optimizations. Google frequently pulls structured data and schema.org into its Knowledge Graph – a key benefit that can improve search visibility.

SEO 270

SEO eCommerce Recommendation Improvements 270

Retail TouchPoints

SEPTEMBER 19, 2023

For example, many websites could quickly improve their CX by adjusting their site search functionality. Other frequently missing elements include autocomplete in the search box, personalization of search results, alternative product recommendations and filtering tools.

Customer Experience 251

Customer Experience Customer eCommerce Customer Loyalty 251

Retail TouchPoints

DECEMBER 17, 2020

The technology also aims to utilize the benefits of improved fit across the entire business — from incorporating a demographic’s preferred size specifications during the design phase to helping retailers optimize ad targeting based on the sizes that need to sell.

Clothing 249

Clothing Recommendation eCommerce Technology 249