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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

It seems like it would be too big to miss, but it had gone unnoticed for months: Atrantil’s Google Ads account wasn’t linked to their Google Analytics account for the Canada site, resulting in nonsensical and incomplete data reports with glaring inconsistencies. in Google Analytics. Sure enough, the Google Ads account did not appear.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution.

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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. And you never really know how a campaign will perform until you try it.

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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. It’s painfully obvious to say that Google Analytics can help you track traffic and conversions. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion.

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