CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 91

Marketing B2C eCommerce Channel 91

Forrester eCommerce

APRIL 26, 2024

This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.

Blog 209

Blog Marketing Management 209

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339

Events Social Media Improvements Customer 339

Kissmetrics

OCTOBER 20, 2020

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. This is why companies need analytics consulting. This is why you need an analytics consultant.

Customer 255

Customer Recommendation Technology Improvements 255

Retail TouchPoints

JULY 4, 2022

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 235

eCommerce SEO Events Recommendation 235

Forrester eCommerce

FEBRUARY 28, 2019

Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […].

Presentation 275

Presentation B2B Marketing Customer 275

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5% from last year. from 2022 to $222.1

eCommerce Marketing 239

eCommerce Marketing eCommerce Marketing Mobile 239

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.

Technology 283

Technology PPC Channel Marketing 283

Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics. Backend Views.

eCommerce 195

eCommerce Events Merchant Services Recommendation 195

Retail TouchPoints

AUGUST 4, 2022

The Enterra Solutions Autonomous Decision Science (ADS) platform aims to combine AI, glass box explanatory mathematics and non-linear optimization into one integrated platform, to help business teams perform advanced analytics and activate natural language-expressed insights at scale.

Retail 245

Retail Technology Improvements Consumer 245

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Forrester eCommerce

DECEMBER 14, 2022

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Marketing 195

Marketing Customer 195

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Shopping Carts 206

Shopping Carts Information Mobile eCommerce 206

ecomdash

APRIL 27, 2021

Here are some tips to help you save money with ecommerce analytics. The post How Ecommerce Analytics Saves You Money on Marketing appeared first on Ecomdash. Running more targeted and relevant campaigns leads to better conversions.

eCommerce Analytics 147

eCommerce Analytics eCommerce Marketing eCommerce Marketing 147

Kissmetrics

OCTOBER 26, 2017

You might be part of the group of marketers that feel as though your email campaigns are missing something. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

Marketing 228

Marketing Improvements eCommerce B2B 228

RTP blog

FEBRUARY 12, 2018

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. However, that could be changing. Next, the user journey.

eCommerce 300

eCommerce Retail Live Chat Point of Sale 300

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 28, 2021

Retail market intelligence provider EDITED has acquired DynamicAction , which specializes in internal retail analytics. The newly combined company, which will operate under the EDITED name, will allow retailers to combine global market data with supply chain ecosystem information for rapid insights. billion SKUs every day.

Retail 216

Retail Omnichannel Operations Supplies 216

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

Kissmetrics

OCTOBER 8, 2020

Sure, it dominates the market. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic.

SEO 273

SEO Mobile Search Marketing Article 273

Forrester eCommerce

APRIL 30, 2018

Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […].

Marketing 253

Marketing B2B Blog Customer 253

Dynamic Action

DECEMBER 21, 2023

Summary When assessing your retail business performance, it is critical to understand both internal performance and performance based on market context. A retail analytics solution quickly surfaces metrics from both contexts and presents them in a unified view, allowing you to see the full picture of performance easily.

Marketing 62

Marketing Retail Management Presentation 62

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Cohort Analysis is a particularly useful feature for marketers and small businesses. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension.

eCommerce 350

eCommerce Events Mobile Channel 350

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has been with Kohl’s since 2017, beginning as SVP, Media and Personalization and promoted to EVP, Customer Engagement, Analytics and Insights in June 2020. Christie Raymond. 18, 2022.

Marketing 248

Marketing Omnichannel Consumer Customer 248

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Improvements 279

Improvements Channel SEO Information 279

Forrester eCommerce

APRIL 22, 2022

Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity.

Technology 369

Technology Marketing B2B Operations 369

BigCommerce

MAY 6, 2020

There’s a lot that goes into becoming a great ecommerce marketer. You might be phenomenal at writing website copy, email…

eCommerce Marketing 339

eCommerce Marketing eCommerce Marketing Customer 339

Forrester eCommerce

NOVEMBER 27, 2018

There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights.

Customer 331

Customer Marketing 331

Retail TouchPoints

MARCH 14, 2023

These smart systems can help enhance security and prevent shoplifting occurrences by repeat offenders, as well as gather invaluable anonymized data to inform marketing and store planning decisions.

ACH 203

ACH Retail Technology Information 203

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Omnisend

AUGUST 17, 2021

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Forrester eCommerce

FEBRUARY 1, 2019

In the apparel personalization market, solutions built on fit analytics are achieving both […] This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.

Apparel 299

Apparel Retail Improvements Marketing 299

Forrester eCommerce

MARCH 2, 2022

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Management 195

Management Marketing B2C Operations 195

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 300

Marketing Technology Social Media Recommendation 300

Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? What Are Marketing Funnels? The point is the first step in the funnel is a marketing campaign of some sort.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Retail TouchPoints

SEPTEMBER 3, 2020

as its location analytics provider as part of a wider effort by the property management firm to leverage new technologies at its retail locations. Unibail-Rodamco-Westfield (URW) has named Placer.ai URW will use the Placer.ai

Mobile 230

Mobile Technology Information Management 230