Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Google Analytics Insights.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. If not, they will have to use last click with no access to a multi-touch model.

Multi-channel 190

Multi-channel eCommerce Channel Marketing 190

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 237

Multi-channel Payment Services Consumer Automotive 237

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Groove

APRIL 22, 2024

All three Shopify fans have these features: Unlimited products Collaborator accounts 24/7 live chat support Sales channels Headless storefronts Analytics 10 inventory locations Ability to build custom apps Standard checkout capacity Gift cards Abandoned cart recovery Free SSL certificate Discount codes Customer segmentation Marketing automation Unlimited (..)

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

ROI Revolution

JUNE 8, 2023

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions. Identifying Legitimate GA4 Tracking Issues Accurate tracking in Google Analytics 4 plays a pivotal role in gaining valuable insights about user behavior, conversion rates, and revenue sources. Register now.

Merchant Services 78

Merchant Services Payments Webinar Events 78

Retail TouchPoints

APRIL 26, 2023

Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs , spanning furniture, tabletop accessories and more. The retailer also introduced Constructor’s “searchandising” capabilities, such as autosuggest, analytics and AI-powered synonyms. “But

Multi-channel 211

Multi-channel Accessories Channel Mobile 211

Retail TouchPoints

SEPTEMBER 18, 2023

based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

Payment Services 317

Payment Services eCommerce Shipping Costs Multi-channel 317

RTP blog

SEPTEMBER 25, 2018

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150

Channel Multi-channel Marketing Merchant Services 150

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change.

eCommerce 105

eCommerce Multi-channel Channel Consumer 105

Funnel.io

DECEMBER 20, 2023

Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketing impact on revenue, MTA provides granular insights into the effectiveness of specific marketing channels.

Multi-channel 36

Multi-channel Marketing Channel 36

Retail TouchPoints

JUNE 27, 2023

Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. AI empowers merchandising teams to put predictive analytics and pattern-matching to work.

eCommerce 271

eCommerce Multi-channel Multichannel Channel 271

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 250

Retail Multi-channel Omnichannel Technology 250

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns.

B2C 237

B2C Multi-channel B2B Marketing 237

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.

Multi-channel 213

Multi-channel Magazine Department Stores Banking 213

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 313

Retail Multi-channel Technology Article 313

ChannelAdvisor

OCTOBER 9, 2020

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. Although these sellers are shipping our brand’s products, it’s usually all grey market and parallel imports. View a PDF version of the case study here.).

Electronics 105

Electronics eCommerce Consumer Electronics Multi-channel 105

Retail TouchPoints

AUGUST 29, 2023

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.

Multi-channel 217

Multi-channel Retail Customer Experience Customer Data 217

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

Consumer 211

Consumer Leisure Multi-channel Retail 211

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet. Goldfarb holds an A.B.

Customer 298

Customer Multi-channel B2C Omnichannel 298

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

MagentoBrain

MAY 25, 2023

Chatbots can also be used for lead generation, sales, and marketing purposes, providing personalized interactions with customers and helping to improve engagement and conversions. Offers Data Analytics: Chatbot builders often come with analytics features that allow businesses to track the performance of their chatbots.

Multi-channel 72

Multi-channel Payment Services eCommerce Social Media 72

Retail TouchPoints

JULY 7, 2023

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Retail TouchPoints (RTP): What are some of the market dynamics impacting your clients today, especially as they try to build their DTC businesses?

Shipping Costs 231

Shipping Costs Customer Multi-channel Consumer 231

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint. Identify Your Audience and Their Needs.

B2B 314

B2B B2C Multi-channel Marketing 314

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Klaviyo vs. MailChimp. Klaviyo Features. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top What is a retail media network? A retail media network is the actual platform that retailers put in place to do this.

Retail 268

Retail Social Media Multi-channel Channel 268

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change.

eCommerce 52

eCommerce Multi-channel Channel Consumer 52

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 You also need to market your items, engage with your audience, and monitor your performance using powerful analytics. For instance, You can add and move products in bulk to publish to multiple sales channels. Marketing Management.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Retail TouchPoints

DECEMBER 28, 2022

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. The ever-changing retail market has made automation a necessity. Mechanized Automation.

Management 267

Management Order Fulfillment Fulfillment Shipping Costs 267