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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. You need to drive your program like a holistic marketing campaign. As a whole, loyalty programs are quite popular. higher spend overall.

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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

From high-end luxury brands like Balenciaga and Gucci focusing much of their stock offering on sneaker apparel to High Street stores like Walmart offering budget-friendly options, sneakers and sportswear is big business for brands. Yet stock is nothing without the right infrastructure in place.

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How the Subscription Economy Is Reimagining Every Industry

Retail TouchPoints

Over the past few years, the subscription economy has grown to new heights. The digital transformation of commerce and the major shifts to subscriptions were crucial for companies in all markets to find a way to survive beyond the pandemic and create new channels to thrive. What Makes Subscriptions Appealing?

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Riding Activewear Momentum, Peloton Launches its Own Apparel Line

Retail TouchPoints

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. Peloton has been selling apparel since 2014 in partnership with other brands, including a recent collaboration with Adidas , but this is the company’s first foray into designing its own private label clothing.

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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. In response, Rent the Runway closed its retail stores , did away with its unlimited subscription plan and launched into resale. million from $256.9 million in 2019. million. “In

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Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror

Retail TouchPoints

Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which will become Peloton’s primary athletic apparel partner. UK and Canada, expanding to all five of Peloton’s global markets by March 2024. Beginning Oct. Beginning Oct.

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The State of eCommerce Subscriptions in 2020

ESW

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.