Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

SEPTEMBER 29, 2020

We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following. 6 Sculpt — Best For B2B.

Social Media 331

Social Media Marketing B2B eCommerce 331

Elsner

FEBRUARY 28, 2019

The millennials have whole-heartedly embraced the B2B eCommerce model. With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. Still not thinking to invest in the B2B eCommerce business? Provide better customer service. trillion by 2020.

B2B 110

B2B Definition eCommerce B2C 110

Kissmetrics

OCTOBER 5, 2020

You want to use social media to plant the seeds of interest and encourage potential customers to enter your sales funnel. This boosts customer loyalty and makes people feel more of an affinity with your brand. Provide Great Customer Service. They Offer a Customized Service. Generate Leads. Boost Sales. Create a Community.

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

FEBRUARY 12, 2021

I’ve also collected a wealth of information in lessons and case studies that I can’t wait to share. The Definitive Guide to Local SEO How to Attract Local Customers: A Complete Guide to Local SEO. In addition, you’ll get the chance to have our team analyze your website and give expert recommendations. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Kissmetrics

MARCH 1, 2021

When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with the appealing predictability of an off-the-shelf product. Once you productize your service, you can sell it to multiple customers. Content Creation.

eCommerce 298

eCommerce Subscription B2B Books 298

FastSpring

JANUARY 10, 2023

Handling failed payments and customer notifications. FastSpring is a comprehensive payment solution for all four areas of the billing lifecycle (Factor #1) : Custom trials, recurring billing intervals, and pricing models. Handling failed payments and customer notifications. Case Study Examples.

Payment Services 134

Payment Services Payments Subscription Banking 134

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Notice that they all benefit the customer in some way.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

AUGUST 25, 2020

Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. At NPDigital , we leverage our first-party data and search partners to create multi-channel campaigns designed to meet potential customers wherever they hang out online. Not all PPC agencies are equal.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Find out more here.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

OCTOBER 8, 2020

Step 1: Understand Your Customers. Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Email Marketing Manager : builds customer segments, oversees email marketing campaigns, and develops contact strategies. Step 4: Identify Marketing Calendar Themes.

Marketing 363

Marketing Social Media Document Article 363

Kibo

DECEMBER 27, 2021

We released Social Proof in February, with key updates enabling inventory-based (scarcity) messaging and the deployment of social proof across all key areas of the customer journey. . Kibo Personalization customer Toolstation drove 30x ROI with a Social Proof experience that took just minutes to set up. . Case Study: Toolstation.

Document 62

Document B2B Recommendation Management 62

BigCommerce

AUGUST 1, 2018

Simply divide the amount of money you generate from email opt-in customers by the number of emails in your database. It doesn’t just work for B2C businesses, either. Freund Container , a B2B business that sells custom packaging and containers, collects emails by offering 10 percent off the subscriber’s first order.

Presentation 410

Presentation Books Marketing Improvements 410

Inflow Insights

MARCH 25, 2020

Here are some case studies and resources we’ve published that can help: Keep your site free of low-quality zombie pages and avoid index bloat. For further reading, here are 2 case studies we’ve published on ROAS for eCommerce companies: How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

APRIL 2, 2021

The best demand generation strategies consider every step in the buyer’s journey, from the first time someone interacts with your company, to the moment they become a customer. Demand generation is vital as it helps position you differently with potential customers. B2B Demand Generation Strategies. Lead Generation.

Information 260

Information Marketing B2B Customer 260

Omnisend

JANUARY 10, 2024

A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline. Also, assess their skills in helping with ecommerce-specific use cases like Shopify plugins, CMS, shipping integrations, and other customizations.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Kibo

MAY 20, 2014

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. The result is empowered customer support agents and sales associates.

White Paper 62

White Paper B2B Shipping Costs B2C 62

Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. The reality is that the human touch should not be underestimated.

Events 88

Events Seminar Marketing Workshop 88

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. What to Know Before You Go.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Smile.io

SEPTEMBER 10, 2020

We can all agree that the payoff of gaining a new customer is worth it in the end, but moving shoppers through the buyer’s journey can take a lot of time, money and resources. Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction.

Consumer 46

Consumer Social Media SEO Webinar 46

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

FastSpring

JANUARY 31, 2023

Finally, we share several customer reviews and case studies for each solution. Eventually, you’ll need additional software to manage complex recurring billing needs, accept more payment methods around the world, or create a customized checkout process. B2B digital invoicing. More on this later.) And much more.

Payment Services 136

Payment Services Merchant Services Payments Subscription 136

Kissmetrics

AUGUST 18, 2020

Directive Consulting — Best for B2B, SaaS, and enterprise businesses. If you’re a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent option. They prove it by showcasing numerous case studies outlining their results.

PPC 313

PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

POS 294

POS Omnichannel Webinar Point of Sale 294

FastSpring

DECEMBER 7, 2022

When you outsource your transactions to FastSpring, your customers still visit your website to choose their software and subscription but FastSpring takes over when the customer goes to checkout. Recurring billing options: Choose subscription frequency and billing date (or let your customers choose). Offer discounts and coupons.

Payment Services 145

Payment Services Merchant Services Payments Subscription 145

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. Omnichannel order management is the process of using a single order management system (OMS) to holistically manage customer orders across all touchpoints and channels. Omnichannel shopping isn’t just a passing trend.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Kissmetrics

AUGUST 18, 2021

Giving prospects and customers direct access to expertise is where it’s at. Use blogging to increase your prospects’ success, preferably by including case studies wherever possible. You don’t need many leads or customers to make money with your first online course. Offer Coaching Service to Motivated Clients.

Blog 359

Blog Books Merchant Services Social Media 359

Ecommerce Platforms

APRIL 28, 2018

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. IBM, 2011).

eCommerce 187

eCommerce Live Chat B2B Social Media 187

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But what if customers would come to you, eager to make a purchase? Inbound marketing is an approach to marketing where the customer approaches the business instead of the business approaching the customer.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

FastSpring

JANUARY 9, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. However, most SaaS companies eventually end up needing more in order to: Accept more payment methods: Customers are more likely to complete a purchase if they can use their preferred payment method.

Payment Services 136

Payment Services Merchant Services Payments PayPal 136

BigCommerce

OCTOBER 30, 2017

With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop. This is where potential customers become aware of your business and offerings (e.g., Department of Commerce. Introduce yourself.

Payment Services 410

Payment Services eCommerce Social Media Information 410

Kissmetrics

OCTOBER 31, 2017

You don’t have many customers distracting you, right? And you still need customers. If we’re talking B2C ecommerce, it’s Amazon. It’s no different in the B2B world. Case Studies dig a little deeper, showing off the third-party validation earned in the previous section. All companies have constraints.

Customer 199

Customer Shipping Costs B2B Other 199

FastSpring

MARCH 3, 2023

Provide your customers with a self-serve portal where they can manage their account. Custom Subscription and Recurring Billing Models for B2C or B2B FastSpring makes it easy to set up nearly any subscription scenario with just a few clicks. Add notes for your customer or prospect. Manage active subscriptions (e.g.,

Payment Services 121

Payment Services Merchant Services Subscription Payments 121

BigCommerce

AUGUST 8, 2017

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Focus first on custom audiences.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Groove

OCTOBER 1, 2020

To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. Buyer personas are great for segmenting your audience and customizing campaigns to cater to different customers' needs. Create Buyer Personas.

eCommerce 300

eCommerce Social Media SEO Mobile 300