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Looking Ahead To Forrester’s B2B Summit EMEA 2023

Forrester eCommerce

Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. The same happens to me when Forrester’s B2B Summit in North America is over, […] For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

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B2B Email Marketing Strategies To Drive Engagement & Revenue

Groove

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195
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Nespresso Professional UK Appoints B2B Commercial Director

365 Retail

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 116
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Adapting B2B Integration To Support Distributed Commerce

RTP blog

Today’s distributed commerce environment — with its improved digital shopping technologies and widespread adoption of multiple commerce channels — demands greater supply chain agility to drop-ship merchandise when and where the customer wants it. Amazon has successfully leveraged this model to disrupt the industry.

B2B 218
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Our Reflections on SAP Sapphire 2023

Forrester eCommerce

Forrester analysts attended SAP’s key customer event Sapphire this year in Barcelona and Orlando. SAP estimates 80% of B2B transactions will happen via digital channels by 2025 […] This year “Digital” and “AI” were the two keywords used in almost every presentation, sometimes maybe abused.

B2B 195
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Event marketing: Complete guide and strategies for 2024

Omnisend

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88
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Alibaba.com Initiates Recruitment Drive for UK Channel Partners

365 Retail

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, announces the launch of its new UK channel partner recruitment drive to enable more SMEs to unlock global export opportunities.

Channel 72