Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 273

Consumer Social Media Multichannel Fashion 273

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

Social Media 300

Social Media Events Gifts Consumer 300

RTP blog

FEBRUARY 8, 2019

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. Or, if you are a B2B company, do most of your target customers have a particular job title?

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 290

Social Media B2B Supplies B2C 290

ROI Revolution

APRIL 23, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Learn more: Social media use in 2021 (Pew Research Center). Claim your copy! 81% of U.S.

Social Media 78

Social Media B2C Events B2B 78

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

SEPTEMBER 21, 2022

There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers. We have seen early and promising use cases with NFTs, and we’re only just scratching the surface now.

Consumer 222

Consumer Marketing Games Social Media 222

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

NOVEMBER 29, 2023

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. Visual content, in its myriad forms, has emerged as the linchpin of successful marketing, playing a pivotal role in building brand identity, driving consumer engagement, and ultimately revving up sales.

Social Media 262

Social Media Travel Information Consumer 262

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. Below, we’ll cover: U.S.

Merchant Services 144

Merchant Services Payment Services Payments B2C 144

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

Toys 245

Toys B2C Social Media Accessories 245

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 306

Social Media Retail Events Channel 306

Kissmetrics

MARCH 2, 2021

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. With over 31 million small businesses in the US, consumers have a massive amount of choices. Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. Run a giveaway on social media. Run A Giveaway On Social Media. the second largest online shopping day ever ? 5 Holiday Marketing Tips. Offer electronic gift cards.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Then, we repackage this user-generated content as social media material. Sales were flat throughout the 2000s.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

GetElastic

JULY 5, 2019

This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.

B2B 132

B2B Marketing Social Media Presentation 132

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Forrester eCommerce

SEPTEMBER 10, 2018

As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. There’s no doubt that the […].

Marketing 366

Marketing B2B B2C Consumer 366

Groove

SEPTEMBER 17, 2020

With the prevalence of social media in today's world, Facebook provides great opportunity for businesses of all kinds to advertise their products and services and gain new customers. specifically the auto industry, educational institutions, B2B businesses and consumer packaged goods companies.

Social Media 284

Social Media B2B Information Events 284

Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. You Are (Usually) Selling Directly to Consumers. Use Social Media to Build Your Fitness Brand.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released.

Webinar 181

Webinar Social Media B2B eCommerce 181

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Social Media Metrics (and Their Impact on Content Marketing). Let’s find out.

Marketing 311

Marketing Social Media Blog B2C 311

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

JANUARY 19, 2023

But it’s important to note that there are plenty of brands and retailers seeing the payoff from their own standalone investments, especially as consumers seek to blend the ease and flexibility of shopping online with the interactivity of shopping in-person. “By Who is our target consumer?” What does our consumer want to listen to?”

Social Media 294

Social Media X-cart Consumer Events 294

Groove

JUNE 9, 2021

90% of all marketers have said that social media has increased exposure. Share the giveaway on your respective social media platforms, and let your followers know that they need to subscribe to your email list to be entered. Run a Contest or Giveaway. Engaging Subscribers. Create Segmented Lists. Delighting Customers.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Kissmetrics

FEBRUARY 2, 2021

According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Supercharge Your Social Selling. 2021 SaaS Trends that Affect Brand Advocacy.

Social Media 320

Social Media B2B Games Marketing 320

SellBrite

OCTOBER 16, 2019

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Direct-to-Consumer Deployments. Streamlined B2B Ecommerce. trillion by 2020 –– 27% of all B2B sales. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. The same applies to B2B marketing when you rely on ABM (Account-Based Marketing) to target corporate accounts, decision-makers, etc.

Consumer 94

Consumer Retail Social Media Payment Services 94

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint.

Technology 270

Technology eCommerce Shipping Costs Games 270

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 154

eCommerce B2B Toys B2C 154

Retail TouchPoints

JULY 15, 2022

Social media management should also be considered, especially in the case of celebrity-owned and celebrity-endorsed brands. Unhappy customers will often go directly to a celebrity’s social media page to make a complaint. Another layer of the personalization puzzle is ownership of the packaging process for the consumer.

Small Business Retail 269

Small Business Retail Social Media Retail Leisure 269