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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 221
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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce.

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ESW Named As Shopware Gold Technology Partner

ESW

ESW acquired Scalefast in June 2022, and the combined organization offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem.

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One Destination, Many Paths: The Content Engagement Solutions Landscape

Forrester eCommerce

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146