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Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail TouchPoints

The Elastic Suite platform streamlines the wholesale buying process for both brands and retail buyers, offering a digital year-round transactional platform for use by Emerald’s customers. These integrations will help customers manage orders, real-time inventory and product merchandising.

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Macy’s to Sell Gap Sleepwear and Intimates; Academy Adds L.L.Bean Merchandise

Retail TouchPoints

said Adrienne Gernand, President of B2B and International Commerce at Gap Inc. L.L.Bean , another storied name in the industry, will make a selection of its products available in-store and online at Academy Sports + Outdoors. in a statement.

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

To date, the Beauty (Re)Purposed program, which launched in May 2023 and allows customers to give hard-to-recycle beauty packaging a second life, has collected more than 10,860 pounds of material, the equivalent of approximately 217,220 lipstick tubes.

Outdoor 203
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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

This information is then displayed to potential customers across Google's platforms. For instance, when a customer searches for "handcrafted leather shoes," your products may appear in the Google Shopping tab, providing you with additional exposure. For example, suppose you run a B2B company supplying laboratory equipment.

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Is Curbside the New Holiday Retail Battleground?

Retail TouchPoints

That’s why retailers of all sizes and sectors are adopting outdoor digital display technology that can not only locate their curbside pickup zones, but also notify customers and guide them through the process. ”) to sleek, personalized experiences that drive customer convenience and experience.