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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!

B2C 261
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eCommerce Marketing Software To Drive Conversions

Groove

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

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Removing Friction In The eCommerce Customer Journey

Groove

Or losing potential customers due to an inadequate user interface? Or seeing a significant increase in abandoned carts and want to increase the number of paying customers? Then this blog is for you! What Is The eCommerce Customer Journey? Potential Friction Point: Customer Loyalty Program Doesn’t Feel “Worth It”.

eCommerce 370
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Improve Your Loyalty Results With A Loyalty Services Provider

Forrester eCommerce

Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. This blog answers key […] Services providers help here.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same. Transform B2B commerce using proven B2C principles.

B2B 151
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146