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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. How marketers today can stay ahead of the game. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius.

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Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days

Inflow Insights

A natural call to action was woven into the primary text field: “Strengthen your puzzle game.” Who doesn’t respond when called on in such a clever fashion? Exercising the mind is something that everyone, from doctors and nurses to grandmas, aunties, and your seven-year-old nephew, can agree is good for you.

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Why Diversity is a Key Driver for Growing Talent, Product Assortment and Your Customer Base

Retail TouchPoints

It’s not a zero-sum game,” said James Fripp, Chief Equality and Inclusion Officer at Yum! Regina Gwynn, Co-Founder of Black Women Talk Tech , noted that funding tends to be a particular challenge for Black entrepreneurs running B2C companies. Fashion retailers in particular can benefit from heeding this lesson.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. The popular outdoors game, Spikeball , has its own YouTube channel where it posts tons of videos. for sites not using it. How to create an ecommerce content strategy.

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How To Effectively Use Omnichannel Order Management

Kibo

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. While in the store, they buy a video game and an extra charger cable for their phone. ( Even so, B2C and B2B customers are using multiple touchpoints and delivery methods to make purchases.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. The Fashion Track. There’s a whole fashion track this year, where speakers will be talking about selling on Amazon, fashion-specific trends like See Now Buy Now, and mobile. Work hard, party harder.

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Top 5 China Ecommerce trends to watch in 2023

365 Retail

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.