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What Consumers Like – and Detest – About Subscriptions

Forrester eCommerce

Consumers shared their attitudes towards subscriptions - see key highlights.

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The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. and much more.

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The Five Tenets Of A Sticky Retail Subscription

Forrester eCommerce

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription.

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Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Like the evolution of the products themselves, the rulebook on monetizing them is also evolving: firms are replacing the simple one-time sales models of yore with subscription and consumption-based business models that better sustain a continuous relationship with their customers. Enter: subscription billing platforms.

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How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?

GetElastic

So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. As such, it is a great time for retailers to enter the market and add subscriptions services to their existing physical products or simply start from scratch. Why’s that you may ask?

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An In-Depth Guide to Subscription Billing Platforms (+ 5 Options)

FastSpring

Most subscription billing platforms let you: Automate invoicing and payments. Customize and manage one or more subscription and trial models. However, the vast majority of companies doing subscription billing will also need a solution for other aspects of subscription billing management including: Payment processing.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

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