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What is a customer data platform

Omniconvert

What is a customer data platform and why would you need it? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. How can it benefit your business and marketing strategy? Read on to find out!

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What is a customer data platform

Omniconvert

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. You’re a business that is partially or entirely functioning online, right? You are processing orders, you.

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From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Letting those valuable customers churn completely is simply leaving money on the table. Luckily, there’s tons of data you can use to see exactly when a customer begins to lapse. The challenge is simply organizing your data to find the patterns that identify lapsed-purchasers for your store. Then the 3rd to 4th.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you're a regular on the Smile.io blog, you've arrived directly through your browser.  What is first-party data?