The Buyer’s Guide to Customer Data Platforms (CDPs)
Optimizely
FEBRUARY 14, 2020
If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? Will a CDP help you quickly execute data-powered marketing campaigns?
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