RTP blog

JUNE 24, 2019

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do.

PPC 150

PPC Marketing Sporting Goods eCommerce 150

Kissmetrics

JANUARY 31, 2018

Every blog focuses on the hot new startup. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics. Take ‘tax relief,’ for example.

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PPC Information Other Customer 197

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . If you would like to deep dive into each of these tips, you can visit our blog post here. Plan on Data Delays (All) .

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PPC Shipping Costs Apparel Social Media 74

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC. How can you navigate these limitations and overcome limited data?

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PPC SEO Gifts Definition 348

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Data Science. SearchSpring.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

FastSpring

DECEMBER 14, 2018

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. You got this.

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PPC White Paper Payment Services eCommerce Platforms 64

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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PPC Recommendation Social Media Mobile 298

Kissmetrics

FEBRUARY 10, 2021

You need to draw in your leads, and it’s easier to do that with data and personalized content. They may find it through your PPC ads, in search results, or even through social media. Again, you should rely on data (analytics and testing tools) to select and optimize your mid-funnel landing pages for increased funnel conversions.

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PPC Social Media Books Improvements 315

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1. Semrush’s PPC Toolkit.

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PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

JUNE 9, 2017

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Before the Information Age, data collection was a slow and arduous process. List Segmentation. Customer Retention.

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Customer Retention Customer Data Information PPC 205

Kissmetrics

OCTOBER 7, 2021

Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Turn on Google Analytics 4.

Marketing 264

Marketing PPC Social Media Books 264

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. In this blog, I’ll walk you through how to use the different sections of this Google Data Studio Report to inform your marketing campaigns and drive the most revenue for your online store.

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PPC eCommerce Download Supplies 112

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

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PPC Merchant Services Recommendation Supplies 127

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Pivotree Blog

JANUARY 23, 2024

Powered in partnership with Syndigo, Pivotree created an integrated solution to reduce manual work, increase data quality, and amplify customer satisfaction TORONTO–(BUSINESS WIRE)– Pivotree Inc. Founded in 2001, Purchasing Power is an Atlanta-based voluntary benefit company providing financial wellness solutions to employers. .

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Management PPC Beauty and Health Payment Services 52

ROI Revolution

OCTOBER 4, 2017

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. Desktop text ad CTR has fallen by nearly 25% Y/Y according to our Q1 2016 data.

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PPC Mobile eCommerce Search Marketing 60

Klaviyo

DECEMBER 5, 2017

I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year. But first, let’s dive into a few data-driven predictions for ecommerce in 2018. Data and personalization get closer.

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eCommerce Marketing eCommerce Marketing Merchant Services 134

RetailMinded

NOVEMBER 4, 2023

Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store. Even though PPC is an investment, it offers immediate results compared with organic search methods. As part of this process, conduct periodic speed tests and make necessary adjustments.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Store Growers

SEPTEMBER 5, 2021

Thanks to Google Keyword Planner, you’re able to tap into the vast data set that Google has available to find the best keywords for your online store. Your account also needs to stay kind of active, because if you don’t spend any money on ads, you won’t see very accurate data. How to Use Google Keyword Planner for PPC.

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PPC SEO Article Payment Services 164

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Marketing them via PPC can sometimes (but not always) be more expensive from a keyword perspective.

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eCommerce PPC Recommendation Information 120

Kissmetrics

DECEMBER 9, 2020

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

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PPC Reference Management SEO 363

Inflow Insights

OCTOBER 21, 2021

But, because these Google Shopping organic placements are unpaid, the associated data isn’t easy to find. In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Ecommerce Platforms

APRIL 4, 2023

Suppose you’re one such Amazon seller or about to start selling on Amazon; keeping on top of your sales figures, profits, and other data is essential for success. Equally crucial is efficiently interpreting such data. With an estimated 9.7 million merchants , Amazon is one of the largest selling platforms in the world.

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Shipping Costs PPC Demo Live Chat 104

Inflow Insights

DECEMBER 8, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Paid Advertising (PPC) Audit.

Improvements 106

Improvements Marketing PPC SEO 106

Kissmetrics

SEPTEMBER 20, 2017

The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. Peep Laja from CXL tested tons of data and experiments and found that A/B testing is worthless if you have less than 1000 conversions. Funnel Report Data. Just keep in mind that data lies. Look at me, I’ve got a 66% CTR! Make it rain baby!

SEO 441

SEO PPC Webinar B2B 441

Omnisend

MARCH 21, 2021

This includes anything from blogs to webinars to videos, and everything in between. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. The post The Nuts and Bolts of Scaling for Marketing appeared first on Omnisend Blog. Pay-per-click advertising.

Marketing 142

Marketing Social Media PPC Customer Retention 142

SellBrite

DECEMBER 6, 2017

You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Social media advertising also utilizes PPC models. 7) Create a blog.

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Social Media Marketing PPC eCommerce 165

Ecommerce Platforms

MAY 16, 2022

Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). .

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Algopix

AUGUST 2, 2021

This report gives insight into the actual marketplace data within Amazon that you can make confident actionable decisions. Amazon Brand Analytics Report vs Data from Tool Providers. As mentioned, earlier the data in brand analytics are true Amazon data, as such sellers can make a confident actionable decision using them.

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PPC Toys Information Marketing 78

Kissmetrics

JUNE 15, 2021

You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. The more data you have about how specific elements on your page are performing, the more likely you are to get very close to the ideal set of on-page elements that lead to conversion. Direct Leads to Your Blog. We mean it.

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Social Media Download Blog Definition 300

Inflow Insights

APRIL 1, 2020

After all, we only have a few weeks of data to work with at the moment. The only changes they’ve made is to postpone the launch of their blog, which they had planned for this time. Unlike the business above, they’ve had significant decreases in sales from PPC. Since COVID-19 caused major concerns in the U.S., Pet Supplies.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Email Audience

JANUARY 12, 2023

Research their: Demographic data Purchasing history Educational level Interests & hobbies Media habits, and more. It also helps you isolate a specific audience according to its demographic data. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. Run PPC and Social Ads.

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PPC Webinar Social Media Seminar 59

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. It turns out that the leads simply go to Facebook’s own Forms Library on your Business Manager account: Personally, I don’t want to waste my time going to the forms library and sorting the data myself. There are only so many hours in a day.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

FEBRUARY 2, 2018

Their data shows that almost all consumers today will research extensively before buying. They either have too much Awareness content, like blog posts. Treat SEO like PPC. I want you to take a PPC-based approach to keyword research. PPC only focuses on keywords that convert. Yes, you heard me.

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PPC SEO Blog B2B 185

Kissmetrics

OCTOBER 16, 2017

You can overlay demographic and interest-based data with past user behavior, so you can accurately predict what someone wants next. And then you sync your email data with custom audiences to add these people to the right destination. People think data is honest. Data lies more than we care to admit. An email subscriber?

Marketing 211

Marketing PPC Other Customer 211

Omnisend

JULY 2, 2021

While the open rate is a metric that is relatively easy to move away from, “there’s so much within a healthy email program that’s reliant on open data that will have to be pivoted, including mailing segments, automated triggers, branching logic within automations, and list hygiene, to name a few.”.

Marketing 109

Marketing PPC Recommendation Webinar 109

Inflow Insights

SEPTEMBER 13, 2021

In this blog, we’ll tell you everything you need to know about micro conversions in the eCommerce space, including: What micro conversions are and why they’re important Which micro conversions your online business needs to track And how micro conversions should be a part of your holistic digital marketing strategy. purchases).

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Marketing Shopping Carts PPC Social Media 109