article thumbnail

7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.

article thumbnail

Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

Since, in this period, people are confined at home with limited opportunity for physical exercise, Nike opened their online Nike Training Platform to anyone interested and encouraged all site visitors to workout daily. Leverage Social Media?. These masterclasses have increased their engagement on social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

Outdoor 195
article thumbnail

Relationship marketing and its benefits with examples

lateshipment

The whole concept of Peloton is to sell their exercise equipment to the customers and build a relationship with them by engaging with them through media. As soon as a customer purchases a product from Peloton, Peloton usually sends out an email to the customer urging them to join their Facebook group or other social media groups.

Marketing 130
article thumbnail

Top 10 Small Business Ideas – Low Start-Up Costs and Easy to Scale

Korona

Social Media Manager. Podcasts and Blogs. Social Media Manager. People are creating entire careers out of social media, and so can you. Nearly every small business owner needs a strong social media presence to reach a larger audience and grow their brand. Start a Podcast or Blog.

article thumbnail

How to create a winning affiliate program for your ecommerce store

Omnisend

A vendor partners with an affiliate, who will promote the vendor’s products or services on their channels (typically on their social media, blog, or YouTube channel). For example, you could have an affiliate in the health and fitness niche who promotes your running shoes on social media, where you might not have a presence.

eCommerce 148
article thumbnail

How Gen Z is Disrupting the Fragrance Sector

ESW

Young shoppers consider wellness to be more than skincare and exercise. A strong online presence and engagement with their customers through social media create a sense of community and connection. In addition to aesthetic motivations, Gen Z seeks out home fragrance as part of their health and wellness routines.