CPC Strategy

APRIL 26, 2024

population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. billion on traditional TV ads Streaming Industry Trends Experts are noticing a variety of trends in the streaming space. 16] In 2024, brands spent $30.10 16] In 2024, brands spent $30.10 compared to 2023.

Blog 74

Blog Subscription Games eCommerce 74

Kissmetrics

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. While some of the strategies below can help, you should also check out my guide to B2B marketing.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

AUGUST 4, 2021

Businesses and marketers alike have taken note, diverting budgets towards hiring videographers to create new marketing materials for their website, email outreaches, social media, and even “OTT” video adverts on streaming platforms. Better engagement on your social media posts? Consider this: how would you define success? More sales?

Marketing 357

Marketing Social Media SEO Presentation 357

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads).

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Is it the same thing?

Social Media 291

Social Media Blog Marketing SEO 291

Kissmetrics

DECEMBER 12, 2017

If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform. Bear in mind that not all views are created equally: a visitor to a landing page for a lead magnet will be more valuable than blog post readership. Another metric to keep an eye on is social shares.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

NOVEMBER 10, 2021

Unlike Facebook, Snapchat doesn’t allow you to post images, videos, or links that stay up forever. Get Paid to Advertise on Your Story. Essentially, an influencer (or brand) agrees to post a message to their audience with a link or ad for another brand. 7 Ways to Make Money on Snapchat. How do you turn Snaps into cash?

Social Media 273

Social Media Other eCommerce Information 273

Kissmetrics

APRIL 2, 2019

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. So, what should you do with your organic social reach?

Social Media 279

Social Media Games SEO Other 279

Kissmetrics

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Inflow Insights

NOVEMBER 8, 2021

Paid social media advertising can be a powerful tool for eCommerce stores. It can be used to reach hundreds, thousands, even millions of potential customers — the same reach as TV ads at a fraction of the cost. However, if your campaigns are poorly designed, your ad spend can quickly spiral out of control.

Social Media 111

Social Media eCommerce Shipping Costs Shipping 111

Kissmetrics

JUNE 29, 2021

This guide should help get you started. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Social Media. Paid Advertising.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Inflow Insights

NOVEMBER 11, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What exactly are PPC ads, and how can they help your business?

PPC 247

PPC Customer X-cart Social Media 247

Kissmetrics

DECEMBER 26, 2020

That’s why I put together this guide to event promotion for online and in-person events. If you want, you can create blog posts that discuss information relevant to the event. Promote Events on Facebook. You can’t talk about online event promotion without addressing the importance of your social media accounts.

Events 363

Events Social Media Information Recommendation 363

Inflow Insights

OCTOBER 4, 2021

How would paid social advertisers continue to run effective campaigns and ads without crucial audience data? Six months later, the outlook is not so bleak — and we’ve actually discovered a few strategies to keep Facebook ads working for your brand in this new privacy landscape. Mean for Facebook Advertisers?

eCommerce 112

eCommerce Recommendation Social Media Events 112

Kissmetrics

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Get familiar with how the site differs from other social media, too.

Events 287

Events Social Media Demo Other 287

Inflow Insights

JANUARY 21, 2022

In this blog, we’ll give you our honest take — based on more than a decade of eCommerce digital marketing experience — on whether you should use this software or invest in a human expert to manage your campaigns. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. In other words, this is Google’s version of your Facebook feed.

SEO 346

SEO Mobile Channel Other 346

Kissmetrics

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. How can your ad convey that?

Food and Beverages 238

Food and Beverages Social Media Leisure Consumer 238

Ecommerce Platforms

NOVEMBER 17, 2022

In this guide, we explain in-depth, actionable methods and tips on how to grow your online business. From building a stronger brand to finding VIP social influencers, there’s a wide range of proven methods for expanding upon your current business and using tactics you haven’t yet explored. 20 Best Ways to Grow Your Online Business.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

OCTOBER 27, 2020

Was this content piece forced on a feed you were scrolling via some form of paid advertising? In this digital era, brands and marketers still use the outbound marketing approach to reach a wide audience of people via paid ads tactics. If so, you belong in the first group. Then you belong in the second group.

Marketing 291

Marketing Social Media Article SEO 291

Kissmetrics

JANUARY 11, 2021

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.

Events 334

Events Blog Definition Mobile 334

Ecommerce Platforms

JULY 7, 2020

Whereas a standard website platform/builder has features for adding pages and posts and menus, an ecommerce platform takes it a step further by including product management, shipping tools, payment processing, and more. We also like to see integrations to social media stores and marketplaces, like on Instagram and Facebook.

Payment Services 262

Payment Services Shipping Costs Merchant Services Payments 262

Kissmetrics

JULY 10, 2018

Or maybe even go crazy and create ultimate guides that are 30,000 words? I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps. Well, let’s first look at my first marketing blog, Quick Sprout. With Quick Sprout, it started off just like any normal blog.

Article 264

Article SEO Blog Books 264

Ecommerce Platforms

MARCH 22, 2023

Not only does the Tako AI solution instantly generate high-quality product descriptions, but it can also produce blog articles, collection page descriptions, and social media captions, all at the click of a button. There’s also support for Facebook and Google ads, blog posts, and more.

Shopify 104

Shopify SEO Blog Technology 104

Ecommerce Platforms

JANUARY 24, 2023

You can customize which conditions customers need to meet to be added to a particular segment (for instance, order value, loyalty, etc.). These guide your shoppers through high-converting topics that may encourage other shoppers to buy from you. This kind of social proof works wonders for building trust with potential customers.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Kissmetrics

JULY 31, 2021

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. Consider using PPC ads to increase traffic in the first instance.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

MARCH 23, 2021

Bring fragmented markets together: Are people offering certain services on places like Facebook Marketplace or Craigslist? If you go with the latter, check out my guide on the best e-commerce site builders. You should consider adding fields like descriptions, testimonials, certifications, and photos.

Payment Services 308

Payment Services SEO eCommerce Shipping Costs 308

Kissmetrics

JUNE 9, 2020

It could also be services, such as consulting or a paid speaking gig or even a therapy session. On the flip side, my competitors focus on ad agencies and really advanced marketers. But I will tell you to read the Price Intelligently blog. My favorite P… and the one I tend to blog about the most.

Marketing 363

Marketing Events Blog Channel 363

Ecommerce Platforms

MARCH 24, 2023

It provides a full-fledged online store, enabling you to create product pages and catalogs, manage your inventory and orders, and run ad campaigns on social media like Facebook and Instagram from the Marketing section of your Shopify dashboard. Etsy has a helpful guide that walks you through the entire process.

Shopify 104

Shopify Shipping Costs Social Media Merchant Services 104

Omnisend

MAY 30, 2023

At most, you can opt for a 30-day free trial and test its paid plans. In addition to email, you can easily access SMS and push notifications , and retarget users who abandoned their carts with social ads. All you can do is sync your Facebook audience. In contrast, CM Commerce is built solely for ecommerce email marketing.

Live Chat 88

Live Chat Shipping Costs Channel Marketing 88

Ecommerce Platforms

SEPTEMBER 26, 2022

On top of that, there's just one paid-for theme that falls under the fashion category. Another cool feature is that you can create Whatsapp and Instagram stories within Branchbob and other social media posts. Lastly, you can also add your Facebook Pixel to your Branchbob store. Don't worry; this only takes a few seconds.

eCommerce Platforms 210

eCommerce Platforms Merchant Services eCommerce Payment Services 210

Ecommerce Platforms

SEPTEMBER 21, 2021

Consider the costs of building a digital ecommerce website, finding a network of people to buy from you and guest posting on blogs to expand your reach to the right people. So, we gave the Sellfy features a hard look by uploading and posting Ecommerce Platform's Guide to Creating a Successful Online Shop. Video and films. Audio files.

Payment Services 196

Payment Services Payments PayPal Social Media 196

Omnisend

OCTOBER 10, 2021

That’s all it takes for a visitor to go from viewing your ad to purchasing your product. Yet most ecommerce ads don’t secure that click because they direct visitors to cluttered product pages that fail to engage them : . Creating and optimizing ecommerce ads is just one-half of the conversion story. Ensure ad-to-page relevancy.

eCommerce 148

eCommerce Subscription Social Media Fulfillment 148

Ecommerce Platforms

OCTOBER 12, 2022

Pros and cons help you visualize what’s being paid for, allowing you to see the value in your purchase. There are discussions to examine popular topics, events, links to helpful Shopify blog posts, and even groups for collaborating with other businesses near yours, similar to yours, or in the same stage of growth.

Payment Services 211

Payment Services Shopify Merchant Services Payments 211