With a Ban Looming, TikTok Pushes Forward with New Commerce Features
Retail TouchPoints
MARCH 19, 2024
House of Representatives approved a bill that would force TikTok owner ByteDance to sell its ownership of the app or face a ban in the U.S. Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts.
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