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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

House of Representatives approved a bill that would force TikTok owner ByteDance to sell its ownership of the app or face a ban in the U.S. Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts.

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How to Sell Products on TikTok

Kissmetrics

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. There are more than one billion users on TikTok , and the app is available in over 150 countries.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. This can include display ads, banner ads, even dynamic ads. Paid Search Marketing for E-commerce. What Is E-commerce Marketing? Not quite.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. Meta recorded a 1% drop in ad revenue for the first time in history related to shrinking ad budgets. The current ad prices are double what they used to be.

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How to Integrate Paid Ads With Influencer Campaigns

Kissmetrics

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? So, then, they may Google your company and read a blog entry.

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What’s the Difference Between a Content Creator and an Influencer?

Kissmetrics

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Is it the same thing?

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

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