Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’
Retail TouchPoints
NOVEMBER 1, 2023
Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? RTP: You talk in the book about the idea of a “digital imperative.” RTP: What role(s) do you see for shoppers’ mobile phones in stores? Jarvis: Tim’s got this big concept about stores being a digital “black hole.”
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