Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Retail TouchPoints

APRIL 14, 2021

Christian Selchau-Hansen, CEO and Co-Founder at Formation.ai, works with leading retailers and large brands like United Airlines and Starbucks by implementing individualized and automated customer loyalty offers. . RTP: How have consumers’ expectations of offers and rewards changed from pre-pandemic to now?

Customer Loyalty 149

Customer Loyalty Customer Channel Consumer 149

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6%

Consumer 276

Consumer Retail Merchant Services Document 276

Korona

MARCH 25, 2022

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Smile.io

AUGUST 25, 2023

Diamond Art Club incentivizes this type of user-generated content in its loyalty program by offering reward points for product reviews with additional points available for photo and video reviews. Customers not only get to show off their artwork to a like-minded community and inspire others—they get rewarded for doing so!

Customer Loyalty 77

Customer Loyalty Beauty and Health Customer Food and Beverages 77

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 220

Consumer Gifts Events Customer Experience 220

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 301

Retail Customer Loyalty Games Reference 301

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 228

Small Business Retail Marketing Retail Social Media 228

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 255

Consumer Merchant Services Social Media Technology 255

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 261

Consumer Supplies Fulfillment Technology 261

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken. per visit.

Merchant Services 213

Merchant Services eCommerce Channel Mobile 213

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Amazon’s private label strategy isn’t unlike other retailers. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales.

Shipping Costs 303

Shipping Costs Consumer Fashion Presentation 303

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Smile.io

JANUARY 27, 2022

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

Sporting Goods 83

Sporting Goods Customer Loyalty Customer Events 83

Retail TouchPoints

JANUARY 11, 2023

Recent data from ActiveCampaign revealed brands that run “shops” on social platforms are attracting more customers, with 59% of all consumers (and 76% of Gen Z) saying they’ve discovered new brands this way. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 271

Social Media Multi-channel Customer Loyalty Shopify 271

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 231

Retail Social Media Channel Consumer 231

Wiser

JUNE 11, 2019

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. How and Why Consumers Shop. Loyalty Programs: Yes or No? Their response?

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

Retail TouchPoints

JUNE 8, 2023

It’s designed to dig into the new channels and technologies driving the future of connected commerce. The key to CX success is seamlessness, and different metaverse platforms and Web3 technologies may ultimately make consumer interactions feel clunky or disjointed. Q: Which technologies will shape the future of digital innovation?

Technology 255

Technology Customer Loyalty Omnichannel Consumer 255

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 228

Shipping Costs Improvements Live Chat Retail 228

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 140

Consumer Payment Services Fulfillment Multi-channel 140

Retail TouchPoints

SEPTEMBER 18, 2023

It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other direction, with sellers representing 60% of all sales. A decade ago, hardly any sellers sold globally through Amazon; last year, U.S.-based

Payment Services 320

Payment Services eCommerce Shipping Costs Multi-channel 320

Retail TouchPoints

JULY 8, 2022

Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. Giving consumers a positive BNPL experience includes offering high approval rates, transparent terms and attractive rates.

Merchant Services 252

Merchant Services Payment Services Payments Point of Sale 252

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

Customer 266

Customer Clothing Consumer Fashion 266

Retail TouchPoints

FEBRUARY 17, 2023

Then we talk through other ideas they might have that marketing leadership may have never considered.” Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices. One truly can’t exist without the other,” she said. “I

Marketing 286

Marketing Customer Loyalty Omnichannel eCommerce 286

Wiser

JUNE 20, 2023

A promotions strategy is a plan that businesses use to get consumers interested in their products and services. It helps the business reach out to more potential customers and increase sales. A marketing strategy, on the other hand, is a more holistic approach to engaging with consumers and growing your business.

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

Retail TouchPoints

JANUARY 24, 2023

The Transformation of Search Consumers are searching a lot. Instead, we’re seeing the rise of retail search — meaning more consumers are either ending or doing their entire search process on Amazon and other retail sites instead of going to search engines. Traditional search is declining.

Social Media 242

Social Media Channel Customer Loyalty Banking 242

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 332

Customer Loyalty Operations Improvements Customer Experience 332

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Loyalty must adjust to meet those evolving consumer expectations.

Travel 206

Travel Clothing Technology Customer Loyalty 206

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Contactless customer experience. Others didn’t plan to have them in the works for another one to three years.

Customer Experience 294

Customer Experience Customer Omnichannel Social Media 294

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Mobile 235

Mobile PayPal Consumer Customer Loyalty 235

Retail TouchPoints

MARCH 14, 2023

No matter what the channel, however, there will always be customers who second-guess their purchase, have something arrive too late for its intended use or receive something other than what they expected. Managing them correctly is just as important as any other part of the customer journey.

Shipping Costs 234

Shipping Costs Retail Fulfillment Channel 234