Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 248

Social Media Consumer Information Marketing 248

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 233

Consumer Merchant Services Social Media Technology 233

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 202

Small Business Retail Marketing Retail Social Media 202

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. Amazon’s private label strategy isn’t unlike other retailers.

Shipping Costs 281

Shipping Costs Consumer Fashion Presentation 281

Wiser

JUNE 11, 2019

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. How and Why Consumers Shop. Loyalty Programs: Yes or No? Their response?

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 256

Customer Loyalty Shipping Costs Technology Supplies 256

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 265

Marketing Consumer Information Customer Retention 265

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 228

Technology Customer Loyalty Omnichannel Consumer 228

Retail TouchPoints

MARCH 26, 2021

For example, customers can create unique colorways for a pair of sneakers or add personalized text. Allowing consumers to customize their orders creates apersonalized retail customer experience and ultimately delights customers as they get to design products that suit their needs.

Customer Experience 299

Customer Experience Technology Customer Fulfillment 299

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 286

eCommerce Shipping Costs Channel Operations 286

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 305

Customer Loyalty Operations Improvements Customer Experience 305

365 Retail

MAY 25, 2021

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. And it seems that fulfilment is set to be a key differentiator.

Customer Loyalty 52

Customer Loyalty Customer Omnichannel Point of Sale 52

Retail TouchPoints

OCTOBER 21, 2020

That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. One of the key findings of the mobile coupon survey is that digital and mobile coupons are now just about as popular as traditional printed coupons. Mobile Means Action.

Marketing 196

Marketing Mobile Customer Loyalty Channel 196

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Ensure your social media team is trained and equipped to handle customer inquiries.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Retail TouchPoints

SEPTEMBER 29, 2022

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. A Starting Point.

Retail 317

Retail Fashion Supplies Apparel 317

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

Customer 177

Customer Retail Information Consumer 177

Retail TouchPoints

SEPTEMBER 11, 2020

In reality, Black Friday has seen a steady decline for years now as retailers started promotions earlier and earlier and consumers grew tired of the chaos. All eyes have shifted to e-Commerce as, according to a recent Forrester survey, 42% of consumers do not plan to return to stores after stay-at-home orders are lifted. [1].

eCommerce 193

eCommerce Operations Fulfillment Customer Loyalty 193

ESW

MAY 17, 2023

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JUNE 27, 2022

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

Retail 241

Retail Recommendation Games Consumer 241

RTP blog

APRIL 9, 2018

And it’s these capabilities that Nordstrom, and other industry leading retailers, will continue to double down on to meet consumers’ rising expectations. Many online-only retailers have invested in similar omnichannel strategies, by purchasing physical storefronts to increase the channels where they’re available to consumers.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kissmetrics

OCTOBER 29, 2020

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. What they consume: This overlaps a little bit with where they spend their time. Reddit is where they spend their time; the subreddit r/RobinHood is what they consume. See the difference?

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

SEPTEMBER 1, 2023

Although JCPenney has historically struggled to stand out and truly resonate with consumers, Rosen doubled down on the company’s improvements in customer frequency, which were driven by the positive response to JCPenney Beauty, new product collaborations and refreshed in-store and digital shopping experiences.

POS 197

POS Merchant Services Supplies Improvements 197

OrderDynamics

FEBRUARY 21, 2018

Are Retail Executives out of Omni-Channel Touch? First of all retail executives, let’s get the definition of omni-channel retail out of the way. Omni-channel retail is a seamless shopping experience offered to customers who shop across different retail channels. OrderDynamics Omni-1000 Research. of US, 23.5%

Channel 50

Channel Retail Definition Technology 50

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 204

Payments Payment Services Customer Experience Social Media 204

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

lateshipment

MAY 21, 2021

There are many types of emails that you can send , including: You can send welcome and thank you emails Special promotions Friendly reminders Customer feedback surveys Gifts and messages on special occasions Emails that educate subscribers and add value Personalized product recommendations Or emails to create personal relationships.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

RetailMinded

OCTOBER 27, 2022

Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. Therefore, as a business owner, if your clients are heavy mobile users, it’s best to invest in an M-commerce channel. . This allows you to deliver a better impression to consumers.

Payment Services 98

Payment Services Mobile Payments Retail Mobile 98

RTP blog

MAY 10, 2019

Digitization Is An Essential Component Of Delivering On Consumer Expectations Customer loyalty is dependent on how effectively retailers can meet the expectations of consumers.

Supplies 150

Supplies Retail Multi-channel Customer Loyalty 150