Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

JUNE 27, 2022

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

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Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Some have even hosted workout classes and game nights.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Some have even hosted workout classes and game nights.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

lateshipment

OCTOBER 9, 2023

66% of consumers want businesses to understand their specific requirements and expectations. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). Salesforce ).

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eCommerce Gifts Social Media Recommendation 130

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. They can partner with a larger company with the resources to deploy these models.

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Retail Technology Games Recommendation 240

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

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ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

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Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 Who is our target consumer?”

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Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. But why stop there? Multichannel Support. Workforce Management.

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Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Payments Omnichannel Payment Services Consumer 273

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel.

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Optimizely

JUNE 18, 2020

They also pair loyalty information with product recommendations, infusing personalization in recurring campaigns like cart abandonment and points reminders. Ouai Utilizes Data to Deliver Product Recommendations. Increasing conversion rate is the name of the game and it is achieved through delivering a personalized shopping experience.

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Beauty and Health Multi-channel Recommendation Customer Data 273

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Employ a Purpose driven marketing strategy According to your Yotpo, 80% of global consumers and 75% of Gen z state that they choose to shop with brands which align with their own values.

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UpSellIt

JANUARY 13, 2022

Pay attention to these six trends to optimize your affiliate channel in 2022. AI collects data in meaningful ways providing insight on consumer behavior and how brands should operate. Recommendations. Consumers Will Expect More From You. Recommendations. Recommendations. Consumers are constantly in motion.

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Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

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Wiser

FEBRUARY 6, 2023

For most retailers, the ultimate goal is creating a seamless shopping experience for consumers. A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases.

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Omnichannel Channel Social Media Consumer 145

RTP blog

MAY 20, 2019

Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing. Shoppers are increasingly mobile, hopping channels frequently. Consumers want their life optimized. Help me further my brand loyalty.

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Retail Shipping Costs Recommendation Fulfillment 150

Kissmetrics

JUNE 1, 2021

Another reason YouTube viewing has spiked is that consumers stopped limiting themselves to TV and started consuming videos in other ways; primarily via YouTube, though there are other popular video streaming platforms. Audiovisual content that helps anticipate the possible questions of consumers might even shorten the buying cycle.

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Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Playing the SEO Game One trickle-down effect of having more (and more detailed) product copy is the positive impact it can have on search rankings. “If It’s all about giving the customers that great experience [on every channel].

SEO 313

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Retail TouchPoints

APRIL 20, 2022

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Educate Shoppers to Help Them Make the Right Choice. Will it fit in my space?

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UpSellIt

AUGUST 3, 2023

Similarly, ecommerce segmentation strategies allow your campaigns to more effectively reach your target consumers and promote your products or services. In ecommerce segmentation, a consumer base is divided into several groups (aka “segments”) based on certain characteristics, behaviors, traits, habits, or preferences.

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eCommerce Recommendation Accessories Customer Loyalty 107

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. People love getting recommendations for the things they love, and they love sharing those things with friends. Here are four ways Facebook Watch is changing the game for marketers. What is Facebook Watch?

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BigCommerce

MARCH 30, 2018

Even Amazon is in on the game (of course). In general, there are 3 types of subscription ecommerce services: Replenishment: 32% of consumer subscribe for replenishment. Curation: 55% of consumers subscribe for curation. Access: 13% of consumers subscribe for access. Word of mouth recommendations. Spinning.com.

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Subscription Payments eCommerce Payment Services 345

ESW

MAY 17, 2023

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

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B2B Payment Services Consumer Electronics Payments 78

365 Retail

FEBRUARY 1, 2024

The digitisation of shopping has reshaped consumer interactions and forced retailers to adapt. Retailers use technology to offer an enhanced shopping experience through personalisation and more effectively meeting consumer demands. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. People love getting recommendations for the things they love, and they love sharing those things with friends. Here are four ways Facebook Watch will change the game for marketers. It was only a matter of time.

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Marketing Games Mobile Social Media 458

Groove

FEBRUARY 11, 2019

Abandoned cart workflows use automated emails to redirect consumers back to their carts. Typically, we recommend having four-email set up in your workflow. We specifically outline abandoned cart strategies in a related blog, but in general, we highly recommend this hack because it is proven to increase conversion and drive revenue.

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eCommerce Payments eCommerce Platforms Recommendation 258

Retail TouchPoints

JULY 7, 2022

billion mobile augmented reality (AR) users by 2024 Players on Roblox, a well-known gaming metaverse, posted nearly 10 billion hours in playing time in Q1 2021, with players averaging 156 minutes per day . My recommendation is to get this plan done this year. A Metaverse Preparedness Action Plan. There will be new metrics and KPIs.

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ChannelAdvisor

JULY 31, 2020

For every transaction you have with a consumer, there were at least a dozen different influences that went into that person’s decision to buy from you. The sheer volume of online buying options now available to consumers means there’s no surefire way to know precisely how people discover your products — or what they’ll do next.

Consumer 52

Consumer Shipping Costs Social Media eCommerce 52

Kissmetrics

FEBRUARY 2, 2021

According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Think of advocacy as a sort of numbers game.

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Social Media B2B Games Marketing 320

Wiser

DECEMBER 11, 2023

In today’s retail environment, traditional methods of store auditing can be time-consuming and inefficient. Accessibility to greater coverage across geography, channel, market, etc. Greater breadth of unbiased shopper data related to brand awareness, sentiment, and recommendations.

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Operations Games Customer Experience Information 148

Optimizely

NOVEMBER 27, 2018

Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. What content they consume across all channels.

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Customer Data B2C Subscription Channel 366

Kissmetrics

MAY 27, 2021

I recommend combining the two via a paid ad campaign on social media. There are two crucial factors you need to get right: The channel you advertise on and the creative you use. There are two crucial factors you need to get right: The channel you advertise on and the creative you use. Smaller brands often stick to social media.

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Social Media eCommerce Events Recommendation 267

CPC Strategy

MARCH 11, 2024

[Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? Are shifting consumer trends negatively or positively impacting outcomes? What Is Media Mix Modeling?

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Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . The quarantine period showcased a growing trend of consumers’ aversion to brand loyalty. Recommendations for Success.

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Mobile Multichannel Retail Social Media 175