Channel Consumer Leisure Social Media 
Retail TouchPoints
MARCH 8, 2022
Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.
Retail TouchPoints
JANUARY 11, 2021
With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. The question of when — or if — a return to normal is in sight is still being pondered. CPG will thrive with D2C.
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Retail TouchPoints
JULY 15, 2022
From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world. Reflecting the growing?
Kissmetrics
MAY 10, 2021
Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. By: Determining the reaction you want from consumers: Do you want them to feel happy?
Retail TouchPoints
SEPTEMBER 23, 2021
While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.
RetailMinded
APRIL 12, 2023
Students make up a large piece of the modern consumer market. Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This is the primary reason why social media influencers are so popular these days.
Kissmetrics
SEPTEMBER 3, 2021
While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. Then your MarTech tool can do the rest. Content Management. 6 MarTech Trends.
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