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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. The question of when — or if — a return to normal is in sight is still being pondered. CPG will thrive with D2C.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Government outlaw fake reviews to protect consumers and the hospitality sector

365 Retail

The UK Government has today announced new rules “to protect consumers’ hard-earned cash” and the hospitality sector by releasing plans to make illegal hosting a fake review and paying someone to write a fake review. New measures requiring legal changes, such as tackling fake reviews, will come into effect following parliamentary approval.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Japanese consumers are very loyal, and reward systems work very well. Transparency is important in building trust.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.

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