Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. However, these cannot be used for prospects who have not shared their email or phone numbers.

Marketing 175

Marketing White Paper Social Media Mobile 175

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. All your marketing efforts.

White Paper 419

White Paper Clothing Outdoor Improvements 419

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 263

Customer Data Customer White Paper Technology 263

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. The number one trend in consumer decision making right now is brand values.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

MAY 2, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Channel 52

Channel Retail Download eCommerce 52

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 252

Retail White Paper Customer Experience Marketing 252

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Retail TouchPoints

AUGUST 11, 2021

The site has become a de facto search engine for many consumers, with 53% of shoppers in the U.S. Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Selecting the Optimal Marketplace Mix. Think about it like a set of golf clubs.

Other 147

Other White Paper Multi-channel eCommerce 147

ChannelAdvisor

MARCH 7, 2022

Consumers continue to seek their favorite brands on marketplaces like Amazon, Walmart, Target and eBay — but these aren’t the only profitable options for selling your products. This is the first step to ensuring consumers receive accurate information about your products. Address your retailer network. Resolve listing errors.

eCommerce 91

eCommerce White Paper Fulfillment Demo 91

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78

365 Retail

MAY 13, 2022

Productsup , the product-to-consumer (P2C) software company, today released The commerce shortfall report, which highlights how companies can meet global consumer demand for product information, hurting sales across all channels. Companies can also leverage relevant sustainability information to build consumer trust.

Consumer 52

Consumer Retail Information Download 52

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144

B2B eCommerce White Paper Seminar 144

365 Retail

DECEMBER 13, 2023

This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.

Retail 64

Retail Gifts Shipping Costs Customer Loyalty 64

ChannelAdvisor

MARCH 7, 2022

Consumers continue to seek their favorite brands on marketplaces like Amazon, Walmart, Target and eBay — but these aren’t the only profitable options for selling your products. This is the first step to ensuring consumers receive accurate information about your products. Address your retailer network. Resolve listing errors.

eCommerce 59

eCommerce White Paper Fulfillment Demo 59

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Explore marketplace expansion opportunities.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

Profitero

APRIL 18, 2017

As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

White Paper 71

White Paper Social Media Shipping Arts 71

ChannelAdvisor

AUGUST 30, 2018

Consumers sure do love their brands. It’s little wonder, then, that three out of five consumers turn directly to a brand’s website when researching products, or that more than half choose to purchase directly from a manufacturer when given the option. Brands are reliable. Brands are authentic. Be Ready to Meet High Expectations.

eCommerce 65

eCommerce White Paper Shipping Costs Information 65

ChannelAdvisor

DECEMBER 18, 2019

They streamlined inventory management, fine-tuned data feeds and expanded to new channels. One of the best ways to get your products in front of more purchase-ready consumers? We’ve covered the biggest forces of e-commerce that will continue to reshape the industry in our new white paper: 20/20 E-Commerce Vision for the Year 2020.

Blog 45

Blog White Paper eCommerce Channel 45

ChannelAdvisor

AUGUST 28, 2019

Throughout the marketplace’s decades-long history , the company has set new standards and reset customer expectations across the entire landscape — from marketing to selling to fulfilling. eTail Special Report: Personalizing the Consumer Experience. What types of consumer segments are most frequently targeted.

eCommerce 49

eCommerce White Paper Download Internet Retail 49

ChannelAdvisor

MAY 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. Improve the consumer experience. Want to learn more about this development and how it may affect the way you market and sell to consumers?

eCommerce 45

eCommerce Webinar White Paper Automotive 45

ChannelAdvisor

DECEMBER 20, 2019

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. Back in 2018, sellers were faced with the rise of programs like Amazon Advertising and Google Shopping Actions — plus increased fulfillment competition and complex consumer expectations. 4: Omnichannel 2.0

Webinar 40

Webinar eCommerce White Paper Omnichannel 40

Profitero

FEBRUARY 15, 2017

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. Manufacturers can’t build their consumer knowledge base by themselves.

eCommerce 60

eCommerce White Paper Electronics Document 60

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Profitero

JULY 13, 2017

Keith Anderson: Is it that consumers are pulling the supply side of the industry online or is it the industry that sees what’s happening in other categories and they’re trying to get out in front of it by making new models for shopping and buying more widely available? So it’s sort of both coming together.

eCommerce 60

eCommerce Food and Beverages White Paper Games 60

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Benefits of Content Marketing. To help establish consumer trust, we recommend positioning your brand as an industry expert.

Social Media 361

Social Media Marketing Webinar White Paper 361

Kissmetrics

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Marketing 363

Marketing Social Media White Paper Blog 363

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. In this post, we’ll dig into the features and updates you should have on your radar to get the most out of marketing yourself and your business on LinkedIn.

Marketing 205

Marketing Recommendation B2B Other 205

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. It's not uncommon for consumers to opt out of emails, causing email lists to diminish. Conclusion.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. Progressive profiling allows marketers to ask the next best question to expand their knowledge of an individual.

White Paper 59

White Paper Retail Payment Services Payments 59

Kibo

DECEMBER 17, 2020

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

B2B 104

B2B White Paper Payment Services Channel 104

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78