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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Through an analysis of 3,590 websites across 30 countries and 10 industries, Contentsquare reported that overall global ecommerce site performance was relatively bleak in 2023, with 58% of sites reporting drops in site consumption metrics such as page views and time on-site. of visits versus 17% in last year’s results.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 273
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317
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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. In general the [consumer’s] expectation is that you’re up to snuff security-wise, and the value that’s being provided is so high that it creates a virtuous cycle.

Channel 271