Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 218

Consumer Marketing Multi-channel Accessories 218

Retail TouchPoints

FEBRUARY 16, 2024

Consumers are only one click away from retailers at all times. While this certainly makes online shopping easier, it also means that consumers expect fast, first-contact resolutions during customer service interactions — and unfortunately, retailers can struggle to meet this demand.

Customer Experience 268

Customer Experience Payment Services Improvements Customer 268

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 284

Retail Social Media Multi-channel Channel 284

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 274

Social Media Multi-channel Customer Loyalty Shopify 274

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 296

Multi-channel Games Retail Social Media 296

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” Shoppable Video.

Merchant Services 280

Merchant Services eCommerce Shipping Costs Multi-channel 280

Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. From Pushcart to Multi-Generation Local Business.

Social Media 281

Social Media Multi-channel WooCommerce eCommerce 281

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Social commerce is another area of opportunity for authentic engagements.

Social Media 235

Social Media Marketing Customer Recommendation 235

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 262

Customer Multi-channel Channel Customer Experience 262

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 268

Retail Multi-channel Omnichannel Technology 268

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

MARCH 5, 2024

The entire Go There campaign was fashioned around consumer insights. We covered all of these activations across our social channels and, of course, it’s still on our [social] grid. Number two, we know our consumers are inspired by athletes. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 245

Fashion Travel Multi-channel Games 245

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.

Retail 323

Retail Multi-channel Technology Article 323

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

Retail TouchPoints

SEPTEMBER 30, 2022

With this deeper understanding, we’re going far beyond the search box to create a search experience that works more like our minds that is as multi-dimensional as people are. Earlier this year, Google introduced “multi-search,” which allows users to search using a picture and text combined. The majority of U.S. later this fall.

Multi-channel 276

Multi-channel Apparel Events Information 276

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. Hosted By Moms, For Moms, the “watch and shop” event gave us another opportunity to bring tips, inspiration and multi-brand gift ideas to our customers.

Customer 253

Customer Workshop Gifts Multi-channel 253

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

Payment Services 252

Payment Services Shopping Carts Omnichannel Multi-channel 252

Retail TouchPoints

JANUARY 14, 2021

He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY and Harmon Health and Beauty Stores , in addition to launching a portfolio of new owned brands starting in spring 2021. .

Beauty and Health 152

Beauty and Health Marketing Multi-channel Social Media 152

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

Payments 322

Payments Merchant Services Payment Services PayPal 322

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

White Paper 236

White Paper Customer Multi-channel Fashion 236

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. Strategic discounts, limited-time offers, and bundled promotions are some of the tactics employed to not only attract price-conscious consumers but also to create a sense of urgency that encourages immediate purchases.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

FEBRUARY 26, 2021

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Many brands utilize personalized product offerings, rewards programs, and CRM initiatives to add more value to this direct communication channel.

Multi-channel 211

Multi-channel Social Media Sporting Goods Channel 211

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. They focus on the right PPC channels.

PPC 279

PPC Multi-channel Social Media B2C 279

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

ChannelSale

MARCH 21, 2023

Many people have dubbed 2022 to be the year of record inflation and have made all consumers conduct their shopping activities in a smart way. But consumers might become a bit choosy as 2023 is filled with economic uncertainty. This can provide a smooth shopping experience to all consumers as well.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. And I can understand why.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

MARCH 21, 2023

The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces. We think about our marketplace as an extension of our overall strategy and purpose, which is to help consumers save money and live better.

eCommerce 286

eCommerce Fulfillment Shopify Omnichannel 286

TradeGecko

MARCH 3, 2019

Multi-channel expansion is always in the minds of entrepreneurs and founders. With consumers’ attention split across several channels – from social media, traditional and online ads, word of mouth, brick-and-mortar stores, catalogs and online marketplaces – which channel should you expand to first?

Multi-channel 87

Multi-channel Social Media Channel Consumer 87