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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. Internal team members (who Ikea Retail call “coworkers”) also provide data to further fuel the AI engine and ensure forecasts adapt to shifting variables.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Commerce Retail executives and analysts will explore the future of commerce and how the convergence of content, community and commerce will drive future technology investments.

Retail 220
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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. There’s an opportunity here for offsite media.

Retail 320
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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305
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How to Use Voice as a B2C Acquisition Channel

Optimizely

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Listen to where your customers are. That’s what we all want.

B2C 207