Remove Channel Remove Course Remove Customer Experience Remove Customer Loyalty
article thumbnail

The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

These include: Digital enablement: As digitization becomes more widespread, retailers should ensure they have the proper digital tools to anticipate and understand their customers’ needs. Do we have the right user experience? Do we have the right customer experience? Do our physical and digital platforms match?

article thumbnail

How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort.

Marketing 287
article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 210
article thumbnail

Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 150
article thumbnail

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

Strategically designed surveys allow you to gather specific insights about your customers — insights which then allow you to segment your audience, which is a goldmine for tailoring Black Friday and Cyber Monday offers to individual tastes. Of course, post-purchase feedback is critical too.

article thumbnail

16 ways to improve Average Order Value during the holidays

lateshipment

Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention?

X-cart 130