article thumbnail

For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. Of course not every customer who’s struggling with your search tools will complete a survey.

article thumbnail

The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

These include: Digital enablement: As digitization becomes more widespread, retailers should ensure they have the proper digital tools to anticipate and understand their customers’ needs. Do we have the right user experience? Do we have the right customer experience? Do our physical and digital platforms match?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

article thumbnail

How to turn email mistakes into customer loyalty opportunities [+ examples]

Omnisend

This is the time to show your human side: quickly acknowledge the mistake and reassure customers that you’ve got it under control. Handled correctly, a mistake can help to increase customer loyalty. We say this from experience, because we recently made a mistake ourselves. ” This is short and to the point.

article thumbnail

5 Tips For Providing Better Customer Experience In Retail In 2022

Korona

Many companies now spend incredible amounts of time and money on improving their customer service and the overall customer experience at their store, whether it be online or brick-and-mortar. But there is a distinct difference between customer service and customer experience. And few are aware of this.

article thumbnail

Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Reputational Damage What often takes them over the top and forces them to look at it anew is that they know the traditional customer journey, from their app to the bank’s app and back again, is fraught with complexity and poor customer experience. Many customers bail at this point.

article thumbnail

Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort.

Marketing 290