Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.
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