Retail TouchPoints

SEPTEMBER 29, 2023

As brands try to navigate this strange new world where the cost of content generation and distribution are near zero, they are faced with a fundamental dilemma at the heart of it all: How to take advantage of these game changing technologies while gaining and keeping the trust of their customers?

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365 Retail

APRIL 19, 2024

Ralf Ellspermann , CSO, states, “We ensure that our partners are at the forefront of adopting advanced technologies like AI and Machine Learning, which are essential for analysing customer data and enhancing service delivery.”

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Retail TouchPoints

AUGUST 19, 2020

But with tech tools like Shopify and Squarespace, together with APIs from the likes of Stripe and Affirm, brands can regain control of their experience and backend logistics while still offering a seamless buying experience for their customers. . Data And Insights. Hidden Revenue Opportunities.

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365 Retail

AUGUST 17, 2022

More than half of the respondents said they would trade personal and preference data to feel part of a brand’s community. . They have to prioritise the data that is useful in their marketing strategies and then focus on developing those data-collection opportunities. Making sense of data as a retailer.

Games 59

Games Marketing Multi-channel B2C 59

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

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eCommerce Customer Retention eCommerce Analytics Improvements 148

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

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Retail TouchPoints

FEBRUARY 11, 2021

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering.

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Management Consumer Specialty Retailers Outdoor 162

Kissmetrics

JANUARY 13, 2022

Gamification in marketing involves leveraging game-like elements to promote your business. However, you’re creating customers or clients when you improve overall engagement. Games encourage people to interact with your brand and create a real relationship. Gather More Customer Data. Data is king right?

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Retail TouchPoints

OCTOBER 8, 2020

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

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Retail TouchPoints

JULY 28, 2023

But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. But they don’t help with teaching good behaviour, such as targeting high-value customers. But why is this game-changing for your business?

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365 Retail

MAY 9, 2023

In the era of hackers and cyber-criminals, retailers have to guard their data like a dragon guards its treasure. Cybercriminals are like ninjas, always lurking in the shadows, waiting for the perfect moment to strike and steal your precious data. The VPN encrypts your data, making it unreadable to any potential interceptors.

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Retail TouchPoints

DECEMBER 27, 2021

Using First-Party Data to Have a ‘Genuine Impact’. Much of what is currently happening in the marketing landscape is seen by many as a necessary course correction after years of over-reliance on third-party customer data , which was often gathered without concern for consumer privacy or, in some cases, quality. “We

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Sailthru

APRIL 21, 2023

As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. What Can Gaming Do For Retailers? Marketers use data and automation to create more personalized experiences for each and every customer. There are 3.07 In 2021 the gamification market was estimated to be USD$12.35

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Retail Games Social Media Download 78

Retail TouchPoints

OCTOBER 18, 2021

Profile information and third-party data can be useful, but it can’t capture a shopper’s intent in the moment. For example, my customer profile at Petco says I have a 15-pound Yorkie, but it doesn’t know his dietary restrictions. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

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Customer Experience Customer Channel Omnichannel 298

Groove

DECEMBER 18, 2023

This seamless integration of dynamic pricing and custom SKU generation, powered by Heroku, not only enhances the customer experience but also streamlines Barron Designs' operational workflow, allowing them to manage their unique product offerings more efficiently.

Toys 195

Toys Shipping Costs eCommerce BigCommerce 195

Optimizely

FEBRUARY 5, 2021

Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. Everyone enjoy the game this weekend and be safe!

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Retail TouchPoints

MARCH 8, 2021

Here we share some of their predictions — along with some of Validity’s data-driven insights — to help you prepare for this year. Increased efforts to protect — and better manage — customer data. These laws also will force marketers to improve how they protect and manage customer data.

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Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

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Shipping Costs Improvements Live Chat Retail 259

ESW

JULY 6, 2023

These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data. The marketplace collects shopper data and uses it to offer personalised recommendations for other products they might like.

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eCommerce Payment Services Customer Shipping Costs 139

RTP blog

JANUARY 17, 2018

Digitally reinvented showrooms are key for retailers to offer customers the hybrid shopping experience they are going to great lengths to create for themselves. One way to digitally reinvent showrooms is by empowering their best brand ambassadors — or store associates — with the right data and analytics.

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Mobile Retail eCommerce Shipping Costs 300

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. In the context of retail and CPG marketing, AI leverages data, algorithms, and machine learning to gain insights, make predictions, and automate processes.

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Marketing Retail Customer Loyalty Games 95

Bryan Eisenberg

APRIL 16, 2018

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. This won’t be a webinar about baseball though.

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RetailMinded

MARCH 16, 2024

Retailers are discovering that AI can do more than just data analysis. It’s time to harness AI in ways that directly enhance operational efficiency and customer interaction. By analyzing sales data patterns, AI forecasts demand with precision, ensuring shelves are stocked with just the right amount of product.

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Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

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Webinar Consumer Payments Marketing 288

Retalon

FEBRUARY 14, 2024

Through the critical lens of data analysis, businesses are steering towards a more informed and strategic approach. This pivot focuses on optimizing key areas such as inventory management, refining customer experiences, and predicting sales trends, all leading to an enhanced overall business performance.

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Retail Operations Management Improvements 41

Liveintent

MARCH 28, 2018

With the fragmentation of attention and identity across multiple devices, channels and environments, marketers are still struggling to be present where their customers are paying attention. Vital data is often siloed and underutilized, and the walled gardens restrict deep insights that would inform decisions and improve personalization.

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Channel Customer Data Improvements Technology 67

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

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Retail TouchPoints

OCTOBER 5, 2020

Customers are more willing than ever before to share their data if they are confident it will enhance their experience. Data — more specifically, the 360-degree customer view — is the foundation for developing the ideal customer experience and convenience engagement. The Risks and Rewards of Third-Party Data.

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Retail TouchPoints

FEBRUARY 4, 2021

Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion. But their cybersecurity teams pay much less attention to the sprawling network of vendors in the supply chain.

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Retail TouchPoints

NOVEMBER 10, 2023

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. Back to top What is a retail media network?

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Retail Social Media Multi-channel Channel 298

Dynamic Yield

JANUARY 26, 2017

PERSONALIZATION FOR GAMING Maximize the lifetime value of every player through personalization Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey. The post Dynamic Yield for Gaming appeared first on Dynamic Yield.

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Games Customer Data Customer 31

365 Retail

MAY 1, 2024

Besides providing worry-free operations, ecommerce support services are paramount to forming great customer service—a crucial aspect that could make or break your digital venture. This brings us to an important question: As an online merchant, what key services do you need to stay ahead of the game?

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Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future. Are you Listening?

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Retail TouchPoints

MAY 16, 2022

Loyalty Program Yields Rich Customer Data. “We We’re playing the long game by co-creating with them,” Gomez added. We launched the Target Circle loyalty program, but it wasn’t to drive more sales,” said Gomez. We offer consulting services and access to marketing and merchandising advice to nurture and help them.

Food and Beverages 273

Food and Beverages Omnichannel Fulfillment Retail 273

Algopix

NOVEMBER 12, 2023

Real-time tracking of orders, inventory, and customer behavior allows businesses to make quick adjustments, enhancing their operational efficiency. This real-time data is invaluable for decision-making, allowing businesses to respond swiftly to market changes and customer needs.

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Information Customer Experience Technology eCommerce 93

lateshipment

JANUARY 17, 2023

Remember, implementing tested strategies helps you save time later in the game, when all you have to do is just minor changes instead of scratching your head and looking at the drawing board again. customers expect a personalized experience at every channel and touchpoint. This can help in instilling confidence in your customers.

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eCommerce Merchant Services Omnichannel Customer Experience 130

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception. Retailers are leveraging data analytics and customer insights to offer personalized and customized loyalty programs that cater to individual preferences and behaviors.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84