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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

Retail 317
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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

For example, Albertsons is leveraging Google Maps capabilities to enable omni-shopping services that put Albertsons closer to the customer and offer a service that connects you back to their store. We have customers like IKEA and Sephora using that. COVID has certainly changed the game. Now more than ever, “omni” is the focus.

Channel 182
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Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. Both can increase sales and conversion by enhancing the shopping experience.

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Key Ecommerce Personalization areas to focus on

lateshipment

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Better user experience: More and more relevance your customer finds in your brand and in your products through personalization, stronger the relationship you can cement with your customers.

eCommerce 130
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3 Tools To Use AI in Email Marketing For eCommerce Online Stores

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.