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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. In other words, true growth means attracting new customers.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

In fact, the Nvidia study found that AI already has been a game-changer for retailers, with 69% reporting an increase in annual revenue attributed to AI adoption and 72% of retailers that already use AI saying they experienced a decrease in operating costs.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. AI agents will shop for you.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. Use it to make a good app experience even better, not make a poor app experience okay.

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Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. Both can increase sales and conversion by enhancing the shopping experience.