CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
Retail TouchPoints
JUNE 16, 2021
They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. In other words, true growth means attracting new customers.
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