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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.”

Retail 295
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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

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A Guide to Omnichannel Retailing and its Latest Trends in 2023

Digital Doughnut

Omnichannel retailing refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as brick-and-mortar stores, online marketplaces, social media platforms, and mobile apps.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel.

Retail 224
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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. This could be anything from exceptional customer service to innovative products or a commitment to sustainability. These include: No.