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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. For example, customers will be able to pick up Asos.com orders at Nordstrom and Nordstrom Rack stores beginning this fall.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

This is the new critical form of engagement for brands that understand providing the same customer experience and in-person shopping experience via a digital medium is essential for survival moving forward. However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion.

Consumer 235
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Best POS Systems

Kissmetrics

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). But, some are basic with limited customization and only a handful of reports.

POS 306
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Late to the e-commerce party: What Marshalls, At Home and others got wrong

Steve Dennis

Misunderstanding the customer journey. Nearly 20 years ago, when I was responsible for multichannel integration at Sears, we noticed a meaningful percentage of our appliance customers were researching online and buying in the store. And, rather unsurprisingly, the customer goes to the brands that do.

eCommerce 112