Retail TouchPoints

AUGUST 28, 2020

“I think you have to lead, and I don’t think you can lead by saying, ‘Well, 50% of our customers just shifted over to this, we think that’s going to be a growing trend and it’s going to hit 60% in the next 12 months so we should get ahead of it,’” said Paul Conder, VP at CallisonRTKL in an interview with Retail TouchPoints.

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Omnichannel Retail Social Media Customer 334

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 310

Customer Experience Technology Customer Fulfillment 310

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Take the quiz and find out for sure. .

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Omnichannel eCommerce B2C Channel 170

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Shipping Costs Improvements Live Chat Retail 228

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel?

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Omnichannel B2C Channel eCommerce Marketing 150

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. ad spending to increase 5.1%

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Retail Omnichannel Channel Mobile 286

Retail TouchPoints

JUNE 15, 2022

If the shipment was late, maybe someone had to get up earlier to stock the shelves, or a customer or two couldn’t find what they wanted and had to go to a different store. Enter omnichannel commerce — and an extra layer of service and complexity over your existing supply chain operation. You need to do both. And at the same time.

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Supplies Customer Omnichannel Shipping 255

Retail TouchPoints

JANUARY 28, 2022

Given that many of these expectations were first set by customers’ experience with Amazon , it should come as no surprise that third-party marketplaces have become a key tool for many retailers to meet these consumer demands. So if a customer comes to Macy’s, can they find what they’re looking for? It’s a high bar.

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Consumer Customer Experience Customer Retail 254

ROI Revolution

MAY 20, 2021

Brick-and-mortar stores shut down, and customers flocked online to get the items they needed. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. So what exactly is an omnichannel strategy?

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Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits.

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Consumer Omnichannel Travel Events 269

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

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Omnichannel Customer Experience Channel Information 71

Retail TouchPoints

JULY 14, 2021

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. While CPGs are looking at geography, retailers are largely looking at specific channels. Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era.

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Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

AUGUST 27, 2021

Fueled by the rapid shift to online channels and the desire to meet digitally savvy consumers’ expectations for instant gratification, the on-demand food delivery market is surging. And passing on those costs to customers can backfire. And if that is the case, must they face the tradeoff between losing customers or losing profit?

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Customer Fulfillment Consumer Omnichannel 264

Smile.io

APRIL 15, 2024

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

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ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

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eCommerce Payment Services Customer Shipping Costs 139

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. Plus it also allows customers to learn more about a product or company.

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Omnichannel Multichannel Social Media Channel 62

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. times higher than a site page that loaded in 5 seconds.

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Channel Merchant Services Payments Payment Services 78

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

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Merchant Services Payment Services Financial Services Omnichannel 263

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Support and scale customer service. Streamline product catalog management.

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Retail eCommerce Technology Social Media 244

Fabric

DECEMBER 15, 2023

Welcome to our recap of fabric’s recent LinkedIn Live event, where Jon Reily, Bounteous’ SVP of Commerce & Loyalty, joined Lori Howitt, fabric’s Senior Solutions Consultant, to discuss how retailers can meet the needs of customers in this age of instant gratification.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

365 Retail

JULY 14, 2021

But even as the social environment returns to ‘normal,’ the dramatic pandemic-era shift to online channels will persist, and retailers need to be much more vigilant than in past back-to-school seasons about presenting current, relevant prices and promotions to shoppers both in-store and online. Science-Based Pricing is Now Imperative.

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Omnichannel Presentation Channel Electronics 98

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

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Customer Experience Customer Omnichannel eCommerce 150

Smile.io

JANUARY 27, 2022

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

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Sporting Goods Customer Loyalty Customer Events 83

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

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eCommerce Fulfillment Shopify Omnichannel 284

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

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Payments Payment Services Social Media Electronics 268

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. According to a study conducted by Google and BCG , using first-party data for key marketing functions achieved nearly 3X the revenue uplift and a 1.5X The Need to Network.

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Retail Multi-channel Omnichannel Technology 262

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. CPG will thrive with D2C.

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Small Business Retail Retail eCommerce Social Media 236

Retail TouchPoints

FEBRUARY 12, 2021

The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year. For that reason, a seamless, streamlined customer experience will be front and center. Here are five key takeaways: The 2021 Consumer is Craving Convenience.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

OCTOBER 31, 2023

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. Lotis Blue’s recent Future of the Retail Workforce Study analyzed data from more than 1,000 hourly retail workers. Provide flexible scheduling.

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Omnichannel Consumer Management Technology 271

Smile.io

APRIL 27, 2023

LEGO VIP rewards program is a top example of a simple approach to retaining customers With such a passionate fanbase and a deep history, LEGO realized they had a fantastic opportunity to harness that enthusiasm to create an even better customer experience for all customers. The LEGO VIP is their rewards program.

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Toys Omnichannel Arts Customer 70

Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

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eCommerce Shipping Costs Fulfillment Supplies 182

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Rather than simply providing real estate, we curate the experience customers are going to enjoy and let them vote for what they want,” Yalof explained. “We Now, we’re studying this much younger consumer.

Food and Beverages 304

Food and Beverages Operations Consumer Omnichannel 304

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. or Williamsburg, Brooklyn.

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Social Media Retail Events Channel 304

Retail TouchPoints

JULY 5, 2022

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.

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Shipping Costs eCommerce Retail Merchant Services 293

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” That’s a pretty good indication that we’re moving the dial more toward blended omnichannel experiences. Meanwhile, only 15% said they’re going to spend less.

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Technology Shipping Costs Omnichannel Mobile 259

RTP blog

APRIL 27, 2018

Staying ahead of market trends and customer behavior is critical for any business to survive and thrive. However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology.

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Omnichannel Retail Toys Technology 150