Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 264

Social Media Consumer Information Marketing 264

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

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Channel Merchant Services Payment Services Recommendation 230

365 Retail

MAY 10, 2024

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. Let’s dive in.

White Paper 116

White Paper Retail Information Customer Data 116

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. With technology that creates a seamless shopping experience and insights from your data.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

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Recommendation Customer Retail Social Media 147

Retail TouchPoints

JUNE 10, 2022

billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. However, new channels also mean new expectations.

Social Media 262

Social Media Channel Technology Travel 262

Retail TouchPoints

JUNE 16, 2022

The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text. Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices.

Mobile 245

Mobile Social Media Retail Channel 245

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Many operate through social media platforms, with Facebook and Instagram being top performers.

Social Media 278

Social Media Travel Apparel Clothing 278

ROI Revolution

FEBRUARY 19, 2020

Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. ” to “Will you recommend my products to a friend?” This data can be, and has been, pivotal for many businesses across a myriad of industries. Another Privacy Update From Facebook. Pixel, SDK).

Social Media 78

Social Media Information Recommendation Channel 78

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 220

Small Business Retail Marketing Retail Social Media 220

Retail TouchPoints

NOVEMBER 30, 2021

Based on our data, cashback rewards drive a 10X increase in transaction conversion rates, from the industry standard ~1.5% – 2%, to over 15%. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.”

Social Media 221

Social Media Marketing Customer Recommendation 221

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. In fact, there are now roughly 3.78

Consumer 250

Consumer Social Media Multichannel Fashion 250

Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” Step 1: Find Your Source Data.

Marketing 293

Marketing eCommerce Information Presentation 293

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Customer Loyalty Customer Retail Shipping Costs 200

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to access your marketing data directly in Slack, you can use metric tracking apps. Databox pulls your data into one cohesive place so you can track performance and see real-time insights.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 309

Marketing Technology Social Media Recommendation 309

lateshipment

OCTOBER 9, 2023

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Through Enhanced Customer Satisfaction and Customer Engagement with your website, lets you collect a lot of data from what the pattern of the customer. Salesforce ). Why is Ecommerce personalization important?

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Kissmetrics

JUNE 14, 2017

They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Then, spread a consistent message in all your channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . Every time Google updates its algorithm—which happens thousands of times each year—people start scrambling to ensure they optimize their data. 1: Amp Up Your Marketing.

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Channel Customer eCommerce SEO 98

Kissmetrics

OCTOBER 9, 2020

However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy. Ready to dig into the data? Want to save or share your data?

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Improvements Channel SEO Information 279

Retail TouchPoints

JANUARY 31, 2024

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Use Data and Automation to Personalize Your Efforts The demands on customers and marketers are higher than ever, and it takes time and labor to run and grow a business.

Marketing 242

Marketing Customer Retention Shopify Social Media 242

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 festival in 2022 for proof.

Social Media 272

Social Media X-cart Consumer Events 272

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9

Social Media 65

Social Media Channel Clothing Fashion 65

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

MARCH 3, 2023

These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart. Customers’ data trails can help retailers access preferences, past orders and history. Value added services have their own charm.

Consumer 230

Consumer Customer Loyalty Customer Experience Recommendation 230

Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

Retail 244

Retail Social Media Apparel Omnichannel 244

Retail TouchPoints

NOVEMBER 10, 2022

Kazim shared the following recommendations to help: Align your advertising to the extended season: “Brands and retailers need to understand their inventory and gauge what makes sense at different times through the year,” Kazim said. “The Let the data guide you: Consumers will show you what they want through their online behaviors.

Gifts 249

Gifts Social Media Shipping Costs Consumer 249

Groove

FEBRUARY 9, 2022

Though expenses are critical to all businesses, we recommend keeping an eye out for the following factors in addition to pricing: Platform security. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. Increase social media followers and engagement.

Social Media 370

Social Media Channel Fashion Recommendation 370

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. Most marketers use the strategy on multiple channels. The good news?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 30, 2023

The retailer also will invest in greater data capture and personalization at scale for both its loyalty program and digital marketing outreach. Achieving this goal will involve both gathering more data and deploying more sophisticated analytics and machine learning operations to yield actionable results.

Mobile 258

Mobile Social Media Operations Events 258

Retail TouchPoints

FEBRUARY 24, 2023

The resulting impact is exponential — when a company earns their trust, 90% of consumers say it also earns a recommendation to friends and family. A data strategy is central to the structure of ESG programs as well. Verifiable data from a brand’s own and supplier sources will help make procurement decisions in alignment with ESG goals.

Consumer 230

Consumer Social Media Recommendation Apparel 230

Kissmetrics

JANUARY 7, 2021

This means that UTMs stick around and can give misleading data for cross-platform social media sharing. There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred. Insert UTM Parameters to Social Media Links. Fortunately, yes.

Social Media 351

Social Media Document Recommendation Marketing 351

Kissmetrics

JUNE 19, 2018

And best of all, I got the approval to share their data with you. ??. In essence, I got a breakdown of marketing spend by channel. Even if they didn’t share that data with me, you can tell by just looking at Google and Facebook’s market cap. Now let’s break down the data by company size. Do you see a trend?

Marketing 268

Marketing SEO Channel Social Media 268