Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. This type of CTV measurement can provide reliable data as cookies begin to be deprecated.

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Subscription Channel Improvements Marketing 223

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. However, one of the greatest things about using data to make decisions is that it is not limited to a specific role or industry.

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BigCommerce

MARCH 30, 2018

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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Subscription Payments eCommerce Payment Services 345

RTP blog

AUGUST 17, 2018

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. In the evolving world of subscription retail, customer relationships are crucial, and innovative companies need to develop forward-looking skill sets to survive and thrive amid the competition.

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Subscription Payment Services Small Business Retail eCommerce 150

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Retail TouchPoints

OCTOBER 24, 2023

It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content. It’s a fun way to lean in and take the assets we already have that are valuable in our own stores and put them into new channels.” Brands are also exploring how digital channels can inspire IRL (in real life) engagement.

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Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

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Payments Payment Services Retail Channel 286

FastSpring

MARCH 15, 2021

That’s the beauty of subscription models. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Advantages of a Subscription Model.

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Subscription Payment Services Shipping Costs Payments 142

Omnisend

OCTOBER 16, 2023

Reading Time: 9 minutes Many people fear that adding an email subscription plugin to their WordPress site is a complicated affair. The truth is, adding an email subscription plugin to your WordPress site is a simple and affordable way to grow your audience. This article unveils 10 of the best email subscription plugins for WordPress.

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Subscription Payment Services Mobile Multi-channel 78

Optimizely

JUNE 12, 2018

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. Your brand is unique and needs a tailored approach according to the data.

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Channel Multi-channel Books Omnichannel 225

Ecommerce Platforms

JANUARY 13, 2022

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving.

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Subscription Shopify Payment Services Merchant Services 104

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We then funnel our insights and data back into our development process. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.

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Toys Social Media Subscription Consumer 248

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

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Retail Customer Data Channel Arts 253

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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Multi-channel Channel Marketing Games 78

Kissmetrics

OCTOBER 9, 2020

However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy. Ready to dig into the data? Want to save or share your data?

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Improvements Channel SEO Information 279

Kibo

FEBRUARY 3, 2023

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Despite the economic conditions, the subscription economy remains strong —the overall market has a predicted worth of up to $3 trillion.

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Customer Retention Subscription Payment Services Customer 62

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Multi-channel Shopify Channel Merchant Services 104

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Klaviyo's native integrations help you pull in unlimited data from your eCommerce platform with no hidden fees. Data Science. Reach Customers On Any Channel.

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Merchant Services Shopify Subscription Multi-channel 370

Kibo

SEPTEMBER 8, 2022

Newspapers have been using the subscription business model for decades, and only in the last decade has the subscription model expanded into products. From dog food and razor blades to clothing and wine, subscriptions have made their way into many aspects of our everyday lives. Who’s signing up for product subscriptions.

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Optimizely

OCTOBER 10, 2018

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. We grow organically.

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Subscription Marketing Social Media B2C 150

Liveintent

MARCH 30, 2022

And, as the industry knows, first-party data will be a crucial component to achieving addressability in a cookieless world, which, when properly activated, can pay dividends across several areas of your business unrelated to email. First-party data and ad sales. First-party data and marketing.

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Subscription Multi-channel Channel Blog 62

Liveintent

NOVEMBER 9, 2021

In this blog post we’ll share three key components to driving value for your business and your readers with a newsletter program and first-party data. You’ll learn about: Email newsletter monetization Creating valuable content experiences with first-party data Promoting products and services. Email newsletter monetization.

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Games Subscription Outdoor Social Media 125

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Omnichannel Marketing Social Media Channel 257

Retail TouchPoints

APRIL 3, 2023

Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. When you think about people willing to opt-in to a text channel, they’re usually more engaged than someone on your email list. For example, subscriptions are a key growth channel for Myos Pet.

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Payment Services Social Media Subscription Channel 214

Liveintent

JUNE 13, 2022

” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement. ” What do you say to those who believe subscription fatigue is bound to happen? . As an opt-in channel, email is also a rich source of audience data.

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Subscription Consumer Social Media Channel 62

Retail TouchPoints

SEPTEMBER 6, 2023

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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Merchant Services Payment Services Subscription Consumer 232

Liveintent

NOVEMBER 22, 2022

You know the old saying: With great data comes great responsibility. (Ok, Publishers and media brands now have an overwhelming amount of data sources to pull from. And that means they need to be smarter than ever about how to use and activate that data. And over 20% of companies are drawing from 1,000 or more data sources.

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Subscription Blog Consumer Improvements 62

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. You’ll also learn which channels you can reach them on and what messaging resonates best with them. The key is to avoid early mass media investment.

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Marketing Omnichannel Channel Social Media 309

Retail TouchPoints

NOVEMBER 30, 2023

That is why PepsiCo has had to grow beyond the deep roots of these brands — and even the strong recognition of their names, logos and products — and use data intelligently to inspire marketing and product innovation. RTP: Can you expand upon your data capabilities and how you’re prioritizing first-party data collection specifically?

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Food and Beverages Games Consumer Customer Retention 262

Retail TouchPoints

JANUARY 4, 2023

The all-too-common phrase, “single source of truth,” is often thought of as the gold standard of data analytics, but in reality, the truth of analytics is often a moving target with multiple sources that are often unconnected, frequently outdated and out of your control. But what lies underneath the surface? Single Source of Truth?

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Shipping Costs Download Technology Information 243

Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Just look at Quip, a Brooklyn-based company that provides subscription-based oral care products and online dental services. Measuring the success of a new channel. Here are some key takeaways from their chat.

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Channel Document Magazine Subscription 90

OracleBlogs

MAY 28, 2020

To help retailers shift into a new way of retail, the Oracle Retail Learning Subscriptions deliver an effective online learning program that employees can take at home or the office. The 30% off $297/per user for 1-year subscription promotion ends on May 31, 2020. Stores and Commerce Learning Subscription.

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Subscription Merchant Services Retail Omnichannel 59

Groove

APRIL 14, 2022

Plus, it supports omni channel selling and lets merchants manage sales from all channels in a single place. Recharge is a leading eCommerce subscription payment platform that makes it easy to establish and manage dynamic recurring billing. Website pop-ups have been around since the early 2000s, and they’ve come a long way since.

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B2B Merchant Services Payment Services BigCommerce 195

Groove

DECEMBER 17, 2021

The number one indicator that you are ready for Shopify Plus is if you are already hosting your store through a standard Shopify subscription and need additional functionality. Because both services are offered by the same company, upgrading a current Shopify store to a Shopify Plus store is as easy as starting the subscription.

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Shopify Merchant Services Subscription eCommerce Platforms 195

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels. How Does Amazon Marketing Cloud Work?

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Marketing Subscription Blog Events 86

Groove

JUNE 27, 2022

eCommerce merchants rely on organic search, paid advertisements, and user-generated content (among other channels) to drive new traffic to their eCommerce stores. In short, Klaviyo One is a Customer Data Platform (CDP) built on top of existing Klaviyo functionality. Let's Recap: What is Klaviyo? What Klaviyo One Is.

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Multichannel Customer Data Shipping Costs Channel 195