BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Event videos. Don’t believe me?

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Social Media BigCommerce Demo Events 287

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Events Seminar Marketing Workshop 88

365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

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Social Media Consumer Payment Services Banking 105

Retail TouchPoints

NOVEMBER 24, 2023

Step Two: Amplify your most impactful content across your social channels. Once you have identified impactful UGC, ratings and reviews, use it to create social media marketing content across your brand’s social channels. What could be more seamless than creating shoppable social media posts from UGC?

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Social Media Events Gifts Consumer 271

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

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Retail TouchPoints

MAY 10, 2022

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

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ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. In response to Amazon Prime Day 2020 , Walmart announced a massive online sales event from Oct. Advertisers have a significant opportunity to capitalize on this rapidly growing channel. We hope you enjoyed the October 2020 Social Media Water Cooler!

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ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. Facebook Launches Free Online Events for Small Businesses. Now, Facebook is developing a new channel called Paid Online Events. This provides companies the opportunity to host virtual events or classes online. Published September 17, 2020.

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Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

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ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. We only expect other social media channels to follow suit as this Social Commerce trend builds momentum.

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ROI Revolution

JULY 22, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Snapchat Eyes Social Commerce, Teams Up With Poshmark. In a bid to establish a foothold in the competitive social commerce space, Snapchat has teamed up with Poshmark , a social marketplace for new and secondhand clothing.

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Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. appeal to the most viewers.

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Social Media White Paper Channel Conversion Optimization 200

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Social Media B2C Channel SEO 190

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Document Marketing 312

ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. The channel is slowly rolling out a new Shop Now call-to-action that will give vetted influencers a chance to generate additional sales per post. That’s it for our May 2020 Social Media Water Cooler. Published May 26, 2020. Dive deeper into this story.

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Social Media eCommerce BigCommerce Article 78

lateshipment

SEPTEMBER 12, 2023

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

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Retail TouchPoints

APRIL 28, 2023

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

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Social Media Fashion Mobile Consumer 258

Kissmetrics

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.

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Social Media eCommerce Events Recommendation 267

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Through 2021, nearly all the major U.S.

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Social Media Retail Events Channel 301

ESW

APRIL 3, 2023

As perhaps the largest gathering of retail and brands, the Las Vegas-hosted event was three days of non-stop innovation and inspiration (plus a fantastic performance by Nelly). As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels.

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Kissmetrics

OCTOBER 19, 2021

Make sure they know about your website and social media presence by advertising your digital channels around the store. For instance, you could: Add your website URL and social media pages to receipts. Social media is a major contributor. Offer Incentives for Connecting on Social Media.

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Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

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Small Business Retail Social Media PPC Events 147

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The U-shaped attribution model, for example, arbitrarily gives the most weight to the first and last touch points, while the intermediate events always receive less weight.

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Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations.

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Retail TouchPoints

MAY 4, 2022

Saks is marking Mental Health Awareness Month with multiple initiatives in May, including the sale of positive affirmation decals, a virtual event on its Saks Live digital platform and a special window installation at the Saks NYC flagship store.

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Social Media Events Fashion Channel 242

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands can’t just have a TikTok Shop or one live shopping event and then move on — they need to invest in active follow-up after the purchase.

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Social Media Multi-channel Customer Loyalty Shopify 266

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

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Social Media Customer Beauty and Health Consumer 211

365 Retail

APRIL 2, 2024

Matt Bradley, Event Director for the Retail Technology Show , commented: “At the same time that 3 rd party channels, such as search and social media, have become more competitive and expensive, brands and retailers are reporting diminishing levels of engagement and ROAS (return on ad spend) from what were once lucrative engagement platforms.

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Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Retail TouchPoints

FEBRUARY 25, 2022

Gen Z is buying luxury items that match their own interests and life events, which has a significant impact on the types of items that are selling. All Social Media is Important, from Livestreaming to Direct Messaging. “That’s the channel for influence,” said Williams.

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Social Media Marketing Gifts Channel 267

Retail TouchPoints

JANUARY 4, 2023

Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. It’s an exciting development — especially for young brands trying to get off the ground — and it wouldn’t be possible without the right ecosystem, in this case social media. It All Goes Down in the DMs’.

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Social Media Omnichannel Channel Information 278

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. Everyone is using a smartphone and they are on all these different social channels, often for hours daily,” said Healey. “

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Social Media Merchant Services Automotive Payment Services 286

ChannelAdvisor

NOVEMBER 16, 2021

Ten eventful, remarkable years. . In Digital Commerce 360’s 2022 Leading Vendors to the Top 1000 Retailers , ChannelAdvisor achieved recognition as the #1 channel management vendor in the industry — for the tenth year in a row. . A lot has happened in e-commerce over the last 10 years, and we know more change will come.

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Channel eCommerce Management Multichannel 85

Retail TouchPoints

NOVEMBER 30, 2021

Social commerce is another area of opportunity for authentic engagements. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. Omnichannel. Unobtrusive.

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Social Media Marketing Customer Recommendation 221

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The new capability has been built directly into Shopify’s Google shopping channel. billion Tweets mentioning business globally in 2021 alone.

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Merchant Services Shopify Payment Services Retail 264