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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Its rampant rise in China is encouraging U.S. consumers have tuned into a livestreaming event.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Identifying Your Target Audience.

Channel 64
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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe. The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market.

Travel 244
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Camden Market partners with Good Sixty for debut online retail platform

365 Retail

LabTech , owner of the world-famous Camden Market, has announced the launch of its partnership with Good Sixty , the sustainable online marketplace for independent retailers and producers. Forty of Camden Market’s traders have signed up with nearly 2,000 products on offer, representing the first retail-only platform from Good Sixty.

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Why SMS Marketing is Beneficial for Small Businesses to Grow

Smile.io

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. SMS - trendy or old-fashioned?

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Why SMS Marketing is Beneficial for Small Businesses to Grow

Smile.io

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. SMS - trendy or old-fashioned?