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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Its rampant rise in China is encouraging U.S. consumers have tuned into a livestreaming event.

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Zara, eBay and Lee Launch Programs to Bolster Resale in the UK and the U.S.

Retail TouchPoints

Zara and eBay are advancing resale in the UK with two new initiatives: the launch of Zara Pre-Owned, and partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, respectively. eBay Boosts Six Circular-Focused Small Businesses. Additionally, Lee is launching the Lee Archives in the U.S.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Also known as The Dolphin, this Dorset, England-based mixed-use destination combines retail, healthcare, co-working space and community-driven activations. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences.

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Amazon Generates 11% Revenue Boost in Q2, Forecasts Strong Q3

Retail TouchPoints

Amazon identified several key investments within retail and advertising that supported this jump, including: An expanded Prime Day : Prime members worldwide purchased more than 375 million items during the annual event that took place July 12-13 across various categories. In addition, overall operating income swelled to $7.7 billion to $61.8

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Shein Accused of ‘Industrial-Scale’ Copyright Infringement in New Class Action Lawsuit

Retail TouchPoints

Shein supplements its electronic data-mining system with online research and industrial surveillance of its retail competitors. Widespread copyright infringement is baked into the business.” Shein’s target demographic includes young users of social media platforms such as TikTok and Instagram ,” points out the lawsuit.