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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

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What is Programmatic Buying For PPC?

Kissmetrics

This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition

PERQ

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. Prior to joining PERQ, he founded a successful marketing agency where he managed marketing efforts for over 12,000 units with an annual PPC spend exceeding $5 million.

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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones. Curiously enough, adopting the same methodical mindset of a financial currency trader can help you better manage results. PPC might be amazing for your friend’s business. Here’s how. A/B testing.

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Why Your Team Needs a Growth Manager

Kissmetrics

Growth hackers…growth managers…growth marketers — startups these days are all about growth. Let’s jump right in: Growth Manager, Growth Hacker, Growth Marketer? But the overall concept is the same: If you’re a growth manager, you balance your time between initiating and nurturing the growth of the company.

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2020 Paid Search Trends & Insights

ROI Revolution

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?