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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. However, this isn’t a case of purely replacing one medium for another.

Games 284
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

Games 194
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. One of the things that really struck me in the survey was how many people said they multi-task in stores.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos. Cosmetics , Keys Soulcare and Haus Labs by Lady Gaga.

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Best Video Monetization Platforms in 2022

Ecommerce Platforms

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160
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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

Marketing 246
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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale. By using automated two-factor and multi-authentication methods, businesses can effectively prevent identity theft and impersonation — preserving customer trust and information.