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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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The 8 Most Important Digital Marketing Channels for eCommerce

eCommerce Training Academy

The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. The organic digital marketing channel includes all website traffic that comes from search engines such as Google , Bing , Yahoo or DuckDuckGo.com.

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3 Ways to Reengage Mobile Shoppers With Push

Optimizely

We downloaded their app, then proceeded to exclusively use the app for the entirety of our shopping journey – to browse products, to put items into a shopping cart, and even to make our final purchase. Consider an example push message we received from a retailer that specializes in handbags, backpacks, and leather goods.

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What Data Can You Pull From Cookie Tracking?

Kissmetrics

We often refer to these as performance and functionality cookies. These cookies allow users to share content from a website directly to their social channels. Cookies create a more seamless e-commerce shopping experience. Information architecture refers to the structural design of a website. Visited Subpages.

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Trust Me: 3 Types of Social Proof that Drive Customers to Buy

SellBrite

Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. According to BrightLocal’s 2017 Consumer Review survey , 88% of people trust the reviews that are written by other customers as much as their own friends’ and family’s recommendations. . ” Aileen Lee.

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SiteGround Review

Kissmetrics

Their 24/7 support comes via a live chat channel, phone support, and a helpdesk ticketing system. WordPress Recommended: SiteGround hosts over 80% of the two million domains on WordPress. Uptime refers to the amount of time the server stays up and running, while site speed refers to how quickly your website loads.

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What Is Average Order Value (AOV)? How Do You Increase AOV?

Kibo

By evaluating AOV, you can gain a better understanding of the customer journey (for example, if certain segments or visitors from a specific referral channel tend to purchase higher-end or less expensive items from your site). These customers may be posting about your brand on sales sites or recommending products to their friends.