Retail TouchPoints

AUGUST 8, 2023

When asked what they’re often doing when online shopping, 57% said they are watching TV, 29% are interacting with social media, 17% are working and 20% are using the bathroom. Today retailers have more opportunity than ever to capitalize on “social shopping” by leveraging shoppable assets across owned channels and even creator content.

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Customer Social Media eCommerce Consumer 213

Retail TouchPoints

FEBRUARY 15, 2024

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

Live Chat 219

Live Chat Social Media eCommerce Consumer 219

365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. to noon o Tuesdays from 9 a.m. to 2 p.m. o Thursdays 9 a.m.

Social Media 70

Social Media Customer Experience Presentation Marketing 70

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160

Payments Payment Services Multi-channel Subscription 160

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Media 254

Social Media Consumer Fashion Shopify 254

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Social Media Marketing Events Other 337

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

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Marketing Technology Social Media Recommendation 306

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. But where do you even start?

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Supplies Social Media Channel Technology 268

Retail TouchPoints

FEBRUARY 16, 2024

On the flip side, the technology can be misused by bad actors in ways that jeopardize security, which in turn damages customer experience, loyalty and trust. They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale.

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Customer Experience Payment Services Improvements Customer 250

ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. The first update, a new vertical video conversion tool, is a nod to its up-and-coming advertisers. This tool offers a solution for turning a horizontal video ad into an optimized vertical video asset. That’s it for our May 2020 Social Media Water Cooler.

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Social Media eCommerce BigCommerce Article 78

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Document Marketing 309

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online. What is social selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Create TikTok Marketing Videos. Why TikTok Marketing?

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 266

Retail Social Media Multi-channel Channel 266

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations.

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Omnichannel Social Media Mobile Fashion 272

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce.

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Retail Social Media Apparel Omnichannel 237

Kissmetrics

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

Social Media 291

Social Media Blog Marketing SEO 291

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content.

Consumer 246

Consumer Magazine Social Media Clothing 246

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Also, no item can be over $200.

Social Media 65

Social Media Channel Clothing Fashion 65

UpSellIt

JUNE 26, 2023

Affiliate marketing is a performance-based marketing model where individuals promote the products or services of an advertiser through various online channels. Publisher A publisher is an individual or a business that promotes an advertiser’s products or services through various marketing channels. What is Affiliate Marketing?

Technology 78

Technology Payment Services Payments Merchant Services 78

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Authenticity and personality on social media is important; thanking customers for their purchase is too.

Social Media 262

Social Media Multi-channel Customer Loyalty Shopify 262

Retail TouchPoints

SEPTEMBER 21, 2021

Product images and videos help us to quickly determine if a brand or product is relevant and worth a closer look. Ecommerce should bring in-store experiences to life in an online format, so retailers today are leveraging the latest technologies and visual elements to accomplish that goal. As consumers, our eyes are very discerning.

eCommerce 220

eCommerce Social Media Technology Online Retail 220

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”.

Social Media 120

Social Media Outdoor Demo Channel 120

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Social Media X-cart Consumer Events 266

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 233

Presentation Customer Data Channel Operations 233

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Pop Video — Best for video and visual content marketing.

Marketing 361

Marketing Social Media SEO Workshop 361

365 Retail

JANUARY 28, 2022

With the rise of technology-savvy and smartphone-dependent consumers, more and more companies are starting to invest in digital strategies to stay competitive. What role does video play in a digital marketing agency? Digital marketing agencies in particular have quickly embraced videos. Lead generation action.

Marketing 57

Marketing Social Media Mobile Multi-channel 57

Retail TouchPoints

AUGUST 25, 2023

Now, new developments in data technology have sparked a new approach for brands called Direct-to-Retail (D2R). This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

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Retail Social Media Consumer Channel 234

Retail TouchPoints

MARCH 16, 2023

Source: Stitch Fix Meanwhile, other more technologically advanced merchants are doing it in-house. It’s all about giving the customers that great experience [on every channel]. This [technology] can automatically determine which parts of that product story go to which of the various digital commerce channels.”

SEO 316

SEO Retail Merchant Services Social Media 316

Kissmetrics

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video.

Improvements 362

Improvements SEO Channel Subscription 362

Ecommerce Platforms

FEBRUARY 2, 2022

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding. Uscreen is an all-in-one video hosting and management platform.

Payments 104

Payments Payment Services Subscription Live Chat 104

Kissmetrics

OCTOBER 19, 2021

There is over-reliance on technology. Make sure they know about your website and social media presence by advertising your digital channels around the store. For instance, you could: Add your website URL and social media pages to receipts. Social media is a major contributor.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

ROI Revolution

JULY 11, 2022

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. of decision-makers stay up-to-date via video and streaming compared to 37% of doers. billion in 2023.

Blog 158

Blog White Paper SEO Marketing 158

UpSellIt

JANUARY 13, 2022

Pay attention to these six trends to optimize your affiliate channel in 2022. Consider a technology partner like UpSellit. Through one-to-one personalization, UpSellit’s AI technology intelligently monitors shoppers’ behavior resulting in higher conversions, average order value, and new-to-file leads. Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Pivotree Blog

OCTOBER 17, 2022

Have you showcased your product with images and videos? But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. 1: Amp Up Your Marketing.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JULY 23, 2020

Until now, Facebook has primarily been used as a product discovery channel. As people discover and engage with products more and more via social networks, there will be significant benefits to both brands and users to being able to purchase directly without leaving the social network. Yuval Ben-Itzhak is CEO of Socialbakers.

eCommerce 216

eCommerce Social Media Channel Download 216