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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

RetailDive

The channel leverages Amazon’s “shop the show” technology enabling viewers to easily purchase content seen on their TV screen via a mobile device.

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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Are VTubers the Future of Video Content Creation?

Kissmetrics

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).