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New Automation Editor: More Power to Personalize Your Messages

Omnisend

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. By using customer data (e.g., What’s next?

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300
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How Can Retailers Maximize ROI From Tech Investments?

RTP blog

The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon. editors share their thoughts on the continued merging of retail and tech as a way to spur innovation, and explain how retailers can effectively absorb technology into their enterprises. This week, the RTP.

Retail 150
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Do The Mattel Job Cuts Signal A Need For Brands To Go DTC?

RTP blog

The editors share steps Mattel and other brands should take to keep damage to a minimum if a major retail partner is performing poorly. Debbie Hauss, Editor in Chief: As digital commerce has grown, brands have definitely been moving toward more direct-to-consumer selling, both online and in their own stores.

Toys 150
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Best Email Marketing Software for Ecommerce

Ecommerce Platforms

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. There’s also a convenient drag-and-drop editor for customizing your messages.

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Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

RTP blog

Adam Blair, Editor: One of the biggest reasons brands are ramping up their DTC operations (beyond the obvious one of selling more stuff) is the tremendous opportunity to gather first-party data about customers — not just who they are but what kinds of marketing they respond to, as well as what they like (and don’t like) about the brand’s products.

Retail 150
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Omnisend vs. Bronto–A Feature-by-Feature Comparison

Omnisend

Bronto focuses on medium and large companies, meaning that it offers a sophisticated solution with many advanced features—for a price. But if your company uses a different platform, you will need some knowledge of API and how to move all your customer data to Bronto. Even so, you should take this into consideration.

Live Chat 148